#301C94#301C94

#301C94 is a dark, vivid violet. Relative luminance 0.036; OKLCH L 35.0% C 0.180 H 279.2°. Best body text is #FFFFFF at 12.21:1 contrast (WCAG AA passes).

Color values

HEX	#301C94
RGB	rgb(48, 28, 148)
HSL	hsl(250, 68%, 35%)
HSV	hsv(250, 81%, 58%)
CMYK	cmyk(67.6%, 81.1%, 0%, 42%)
CIE-LAB	lab(22.29, 44.32, -61.68)
CIE-LCH	lch(22.29, 75.95, 305.70°)
OKLab	oklab(34.99% 0.0287 -0.1781)
OKLCH	oklch(34.99% 0.18 279.2)
XYZ	xyz(6.9778, 3.5964, 28.3377)
Luminance	0.0360 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301C94 #80941C

analogous

#1C4494 #301C94 #6C1C94

triadic

#301C94 #94301C #1C9430

tetradic

#301C94 #941C44 #80941C #1C946C

square

#301C94 #941C44 #80941C #1C946C

split-complementary

#301C94 #946C1C #44941C

monochromatic

#0F092D #1F1261 #301C94 #4126C7 #654DDD

Accessibility & contrast

On white

12.21

#301C94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.72

#301C94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301C94

12.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301C94	#FFFFFF	#000000	##FFFFFF
##301C94	1.00	12.21	1.72	12.21
#FFFFFF	12.21	1.00	21.00	1.00
#000000	1.72	21.00	1.00	21.00
##FFFFFF	12.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A97

Deuteranopia (green-blind)

#003092

Tritanopia (blue-blind)

#004158

Achromatopsia (no color)

#353535

Design tokens & code

CSS

--color: #301c94;
/* rgb */ color: rgb(48, 28, 148);
/* oklch */ color: oklch(35.0% 0.180 279.2);

Tailwind

colors: {
  custom: {
    50: '#785cb5',
    500: '#301c94',
    950: '#000000',
  },
}

SCSS

$custom: #301c94;
$custom-light: #785cb5;
$custom-dark: #000000;

JSON

{
  "hex": "#301c94",
  "rgb": {
    "r": 48,
    "g": 28,
    "b": 148
  },
  "hsl": {
    "h": 250,
    "s": 68.182,
    "l": 34.51
  },
  "oklch": {
    "l": 0.34989,
    "c": 0.18041,
    "h": 279.2
  },
  "luminance": 0.03597
}

Semantic roles & 50–950 ramp

primary

#301C94

secondary

#ACC04C

accent

#EB3DCE

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301C94

Body copy rendered with the generated semantic roles for this colour.

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