#94301B#94301B

#94301B is a mid, vivid red. Relative luminance 0.085; OKLCH L 45.5% C 0.139 H 33.6°. Best body text is #FFFFFF at 7.78:1 contrast (WCAG AA passes).

Color values

HEX	#94301B
RGB	rgb(148, 48, 27)
HSL	hsl(10, 69%, 34%)
HSV	hsv(10, 82%, 58%)
CMYK	cmyk(0%, 67.6%, 81.8%, 42%)
CIE-LAB	lab(34.98, 40.91, 35.43)
CIE-LCH	lch(34.98, 54.12, 40.89°)
OKLab	oklab(45.51% 0.1154 0.0766)
OKLCH	oklch(45.51% 0.139 33.6)
XYZ	xyz(13.4691, 8.4909, 1.9664)
Luminance	0.0849 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#94301B #1B7F94

analogous

#941B43 #94301B #946D1B

triadic

#94301B #1B9430 #301B94

tetradic

#94301B #43941B #1B7F94 #6D1B94

square

#94301B #43941B #1B7F94 #6D1B94

split-complementary

#94301B #1B946D #1B4394

monochromatic

#2C0E08 #601F12 #94301B #C84124 #DE654B

Accessibility & contrast

On white

7.78

#94301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#94301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #94301B

7.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##94301B	#FFFFFF	#000000	##FFFFFF
##94301B	1.00	7.78	2.70	7.78
#FFFFFF	7.78	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4418

Deuteranopia (green-blind)

#665A17

Tritanopia (blue-blind)

#A3122C

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #94301b;
/* rgb */ color: rgb(148, 48, 27);
/* oklch */ color: oklch(45.5% 0.139 33.6);

Tailwind

colors: {
  custom: {
    50: '#bb6e59',
    500: '#94301b',
    950: '#000000',
  },
}

SCSS

$custom: #94301b;
$custom-light: #bb6e59;
$custom-dark: #000000;

JSON

{
  "hex": "#94301b",
  "rgb": {
    "r": 148,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 10.413,
    "s": 69.143,
    "l": 34.314
  },
  "oklch": {
    "l": 0.45511,
    "c": 0.13851,
    "h": 33.6
  },
  "luminance": 0.08489
}

Semantic roles & 50–950 ramp

primary

#94301B

secondary

#4BACC0

accent

#CDEC3C

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#130703

muted

#827A78

Preview Lab

Preview with #94301B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →