#301B94#301B94

#301B94 is a dark, vivid violet. Relative luminance 0.035; OKLCH L 34.9% C 0.181 H 279.3°. Best body text is #FFFFFF at 12.28:1 contrast (WCAG AA passes).

Color values

HEX	#301B94
RGB	rgb(48, 27, 148)
HSL	hsl(250, 69%, 34%)
HSV	hsv(250, 82%, 58%)
CMYK	cmyk(67.6%, 81.8%, 0%, 42%)
CIE-LAB	lab(22.12, 44.80, -61.95)
CIE-LCH	lch(22.12, 76.45, 305.87°)
OKLab	oklab(34.87% 0.0292 -0.1789)
OKLCH	oklch(34.87% 0.181 279.3)
XYZ	xyz(6.9544, 3.5498, 28.3299)
Luminance	0.0355 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301B94 #7F941B

analogous

#1B4394 #301B94 #6D1B94

triadic

#301B94 #94301B #1B9430

tetradic

#301B94 #941B43 #7F941B #1B946D

square

#301B94 #941B43 #7F941B #1B946D

split-complementary

#301B94 #946D1B #43941B

monochromatic

#0E082C #1F1260 #301B94 #4124C8 #654BDE

Accessibility & contrast

On white

12.28

#301B94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.71

#301B94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301B94

12.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301B94	#FFFFFF	#000000	##FFFFFF
##301B94	1.00	12.28	1.71	12.28
#FFFFFF	12.28	1.00	21.00	1.00
#000000	1.71	21.00	1.00	21.00
##FFFFFF	12.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003997

Deuteranopia (green-blind)

#003092

Tritanopia (blue-blind)

#004058

Achromatopsia (no color)

#353535

Design tokens & code

CSS

--color: #301b94;
/* rgb */ color: rgb(48, 27, 148);
/* oklch */ color: oklch(34.9% 0.181 279.3);

Tailwind

colors: {
  custom: {
    50: '#785cb5',
    500: '#301b94',
    950: '#000000',
  },
}

SCSS

$custom: #301b94;
$custom-light: #785cb5;
$custom-dark: #000000;

JSON

{
  "hex": "#301b94",
  "rgb": {
    "r": 48,
    "g": 27,
    "b": 148
  },
  "hsl": {
    "h": 250.413,
    "s": 69.143,
    "l": 34.314
  },
  "oklch": {
    "l": 0.34874,
    "c": 0.18126,
    "h": 279.3
  },
  "luminance": 0.0355
}

Semantic roles & 50–950 ramp

primary

#301B94

secondary

#ACC04B

accent

#EC3CCD

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301B94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →