#90398B#90398B

#90398B is a mid, vivid purple. Relative luminance 0.107; OKLCH L 49.5% C 0.155 H 329.9°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#90398B
RGB	rgb(144, 57, 139)
HSL	hsl(303, 43%, 39%)
HSV	hsv(303, 60%, 56%)
CMYK	cmyk(0%, 60.4%, 3.5%, 43.5%)
CIE-LAB	lab(39.11, 47.60, -28.37)
CIE-LCH	lch(39.11, 55.41, 329.20°)
OKLab	oklab(49.51% 0.1345 -0.0779)
OKLCH	oklch(49.51% 0.155 329.9)
XYZ	xyz(17.6248, 10.7208, 25.5621)
Luminance	0.1072 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#90398B #39903E

analogous

#6A3990 #90398B #903960

triadic

#90398B #8B9039 #398B90

tetradic

#90398B #906A39 #39903E #396090

square

#90398B #906A39 #39903E #396090

split-complementary

#90398B #609039 #39906A

monochromatic

#381636 #642861 #90398B #B94DB3 #CA79C5

Accessibility & contrast

On white

6.68

#90398B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#90398B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #90398B

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##90398B	#FFFFFF	#000000	##FFFFFF
##90398B	1.00	6.68	3.14	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#33548E

Deuteranopia (green-blind)

#4F6089

Tritanopia (blue-blind)

#95425C

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #90398b;
/* rgb */ color: rgb(144, 57, 139);
/* oklch */ color: oklch(49.5% 0.155 329.9);

Tailwind

colors: {
  custom: {
    50: '#b375ad',
    500: '#90398b',
    950: '#000000',
  },
}

SCSS

$custom: #90398b;
$custom-light: #b375ad;
$custom-dark: #000000;

JSON

{
  "hex": "#90398b",
  "rgb": {
    "r": 144,
    "g": 57,
    "b": 139
  },
  "hsl": {
    "h": 303.448,
    "s": 43.284,
    "l": 39.412
  },
  "oklch": {
    "l": 0.49506,
    "c": 0.15542,
    "h": 329.9
  },
  "luminance": 0.1072
}

Semantic roles & 50–950 ramp

primary

#90398B

secondary

#71B375

accent

#D35C55

background

#FBF7FA

surface

#F6EDF4

border

#D0C8CE

text

#110910

muted

#807B7F

Preview Lab

Preview with #90398B

Body copy rendered with the generated semantic roles for this colour.

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