#72306E#72306E

#72306E is a dark, vivid purple. Relative luminance 0.068; OKLCH L 42.4% C 0.124 H 329.9°. Best body text is #FFFFFF at 8.89:1 contrast (WCAG AA passes).

Color values

HEX	#72306E
RGB	rgb(114, 48, 110)
HSL	hsl(304, 41%, 32%)
HSV	hsv(304, 58%, 45%)
CMYK	cmyk(0%, 57.9%, 3.5%, 55.3%)
CIE-LAB	lab(31.39, 38.00, -22.71)
CIE-LCH	lch(31.39, 44.27, 329.13°)
OKLab	oklab(42.44% 0.1073 -0.0623)
OKLCH	oklch(42.44% 0.124 329.9)
XYZ	xyz(10.8108, 6.8178, 15.4954)
Luminance	0.0682 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72306E #307234

analogous

#553072 #72306E #72304D

triadic

#72306E #6E7230 #306E72

tetradic

#72306E #725530 #307234 #304D72

square

#72306E #725530 #307234 #304D72

split-complementary

#72306E #4D7230 #307255

monochromatic

#1C0C1B #471E44 #72306E #9D4298 #BC60B7

Accessibility & contrast

On white

8.89

#72306E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.36

#72306E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72306E

8.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72306E	#FFFFFF	#000000	##FFFFFF
##72306E	1.00	8.89	2.36	8.89
#FFFFFF	8.89	1.00	21.00	1.00
#000000	2.36	21.00	1.00	21.00
##FFFFFF	8.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C4470

Deuteranopia (green-blind)

#404D6C

Tritanopia (blue-blind)

#76364A

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #72306e;
/* rgb */ color: rgb(114, 48, 110);
/* oklch */ color: oklch(42.4% 0.124 329.9);

Tailwind

colors: {
  custom: {
    50: '#9d6c98',
    500: '#72306e',
    950: '#000000',
  },
}

SCSS

$custom: #72306e;
$custom-light: #9d6c98;
$custom-dark: #000000;

JSON

{
  "hex": "#72306e",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 110
  },
  "hsl": {
    "h": 303.636,
    "s": 40.741,
    "l": 31.765
  },
  "oklch": {
    "l": 0.42437,
    "c": 0.12404,
    "h": 329.9
  },
  "luminance": 0.06817
}

Semantic roles & 50–950 ramp

primary

#72306E

secondary

#5BA35F

accent

#D15F57

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0E070D

muted

#7E7A7E

Preview Lab

Preview with #72306E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →