#90301C#90301C

#90301C is a dark, vivid red. Relative luminance 0.081; OKLCH L 44.8% C 0.134 H 33.5°. Best body text is #FFFFFF at 8.00:1 contrast (WCAG AA passes).

Color values

HEX#90301C
RGBrgb(144, 48, 28)
HSLhsl(10, 67%, 34%)
HSVhsv(10, 81%, 56%)
CMYKcmyk(0%, 66.7%, 80.6%, 43.5%)
CIE-LABlab(34.25, 39.49, 33.91)
CIE-LCHlch(34.25, 52.05, 40.65°)
OKLaboklab(44.82% 0.1116 0.0739)
OKLCHoklch(44.82% 0.134 33.5)
XYZxyz(12.7696, 8.1289, 1.9950)
Luminance0.0813 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#90301C #1C7C90
analogous
#901C42 #90301C #906A1C
triadic
#90301C #1C9030 #301C90
tetradic
#90301C #42901C #1C7C90 #6A1C90
square
#90301C #42901C #1C7C90 #6A1C90
split-complementary
#90301C #1C906A #1C4290
monochromatic
#2A0E08 #5D1F12 #90301C #C34126 #DC644A

Accessibility & contrast

On white

8.00
#90301C on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.63
#90301C on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #90301C
8.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##90301C#FFFFFF#000000##FFFFFF
##90301C1.008.002.638.00
#FFFFFF8.001.0021.001.00
#0000002.6321.001.0021.00
##FFFFFF8.001.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4B4319
Deuteranopia (green-blind)
#635818
Tritanopia (blue-blind)
#9F152C
Achromatopsia (no color)
#515151

Design tokens & code

CSS
--color: #90301c;
/* rgb */ color: rgb(144, 48, 28);
/* oklch */ color: oklch(44.8% 0.134 33.5);
Tailwind
colors: {
  custom: {
    50: '#b86d5a',
    500: '#90301c',
    950: '#000000',
  },
}
SCSS
$custom: #90301c;
$custom-light: #b86d5a;
$custom-dark: #000000;
JSON
{
  "hex": "#90301c",
  "rgb": {
    "r": 144,
    "g": 48,
    "b": 28
  },
  "hsl": {
    "h": 10.345,
    "s": 67.442,
    "l": 33.725
  },
  "oklch": {
    "l": 0.44822,
    "c": 0.13387,
    "h": 33.5
  },
  "luminance": 0.08127
}

Semantic roles & 50–950 ramp

primary
#90301C
secondary
#4AAABE
accent
#CDEA3D
background
#FCF6F5
surface
#F8ECE9
border
#D1C7C5
text
#130704
muted
#827A79

Preview Lab

Preview with #90301C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#90301C Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva