#90301C#90301C
#90301C is a dark, vivid red. Relative luminance 0.081; OKLCH L 44.8% C 0.134 H 33.5°. Best body text is #FFFFFF at 8.00:1 contrast (WCAG AA passes).
Color values
| HEX | #90301C |
|---|---|
| RGB | rgb(144, 48, 28) |
| HSL | hsl(10, 67%, 34%) |
| HSV | hsv(10, 81%, 56%) |
| CMYK | cmyk(0%, 66.7%, 80.6%, 43.5%) |
| CIE-LAB | lab(34.25, 39.49, 33.91) |
| CIE-LCH | lch(34.25, 52.05, 40.65°) |
| OKLab | oklab(44.82% 0.1116 0.0739) |
| OKLCH | oklch(44.82% 0.134 33.5) |
| XYZ | xyz(12.7696, 8.1289, 1.9950) |
| Luminance | 0.0813 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Red Brown
#8B2E16
ΔE00 1.65
Brownish Red
#9E3623
ΔE00 3.22
Brick
#A03623
ΔE00 3.59
Brown Red
#922B05
ΔE00 4.34
Burnt Red
#9F2305
ΔE00 4.53
Brick Red
#8F1402
ΔE00 4.69
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#90301C #1C7C90
analogous
#901C42 #90301C #906A1C
triadic
#90301C #1C9030 #301C90
tetradic
#90301C #42901C #1C7C90 #6A1C90
square
#90301C #42901C #1C7C90 #6A1C90
split-complementary
#90301C #1C906A #1C4290
monochromatic
#2A0E08 #5D1F12 #90301C #C34126 #DC644A
Accessibility & contrast
On white
8.00
#90301C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.63
#90301C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #90301C
8.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##90301C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##90301C | 1.00 | 8.00 | 2.63 | 8.00 |
| #FFFFFF | 8.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4B4319
Deuteranopia (green-blind)
#635818
Tritanopia (blue-blind)
#9F152C
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #90301c; /* rgb */ color: rgb(144, 48, 28); /* oklch */ color: oklch(44.8% 0.134 33.5);
Tailwind
colors: {
custom: {
50: '#b86d5a',
500: '#90301c',
950: '#000000',
},
}SCSS
$custom: #90301c; $custom-light: #b86d5a; $custom-dark: #000000;
JSON
{
"hex": "#90301c",
"rgb": {
"r": 144,
"g": 48,
"b": 28
},
"hsl": {
"h": 10.345,
"s": 67.442,
"l": 33.725
},
"oklch": {
"l": 0.44822,
"c": 0.13387,
"h": 33.5
},
"luminance": 0.08127
}Semantic roles & 50–950 ramp
primary
#90301C
secondary
#4AAABE
accent
#CDEA3D
background
#FCF6F5
surface
#F8ECE9
border
#D1C7C5
text
#130704
muted
#827A79