#7D1440#7D1440
#7D1440 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.3% C 0.142 H 1.8°. Best body text is #FFFFFF at 10.26:1 contrast (WCAG AA passes).
Color values
| HEX | #7D1440 |
|---|---|
| RGB | rgb(125, 20, 64) |
| HSL | hsl(335, 72%, 28%) |
| HSV | hsv(335, 84%, 49%) |
| CMYK | cmyk(0%, 84%, 48.8%, 51%) |
| CIE-LAB | lab(27.39, 46.12, 1.54) |
| CIE-LCH | lch(27.39, 46.15, 1.91°) |
| OKLab | oklab(39.26% 0.1417 0.0044) |
| OKLCH | oklch(39.26% 0.142 1.8) |
| XYZ | xyz(9.6338, 5.2318, 5.3520) |
| Luminance | 0.0523 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 1.55
Red Purple
#820747
ΔE00 2.56
Merlot
#730039
ΔE00 2.95
Mulberry
#920A4E
ΔE00 4.40
Reddish Purple
#910951
ΔE00 4.78
Purple Red
#990147
ΔE00 5.32
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7D1440 #147D51
analogous
#7D1474 #7D1440 #7D1C14
triadic
#7D1440 #407D14 #14407D
tetradic
#7D1440 #747D14 #147D51 #1C147D
square
#7D1440 #747D14 #147D51 #1C147D
split-complementary
#7D1440 #147D1C #14747D
monochromatic
#1A040E #480C25 #7D1440 #B21C5B #DE2E77
Accessibility & contrast
On white
10.26
#7D1440 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#7D1440 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7D1440
10.26:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7D1440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7D1440 | 1.00 | 10.26 | 2.05 | 10.26 |
| #FFFFFF | 10.26 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.26 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F3441
Deuteranopia (green-blind)
#4B483E
Tritanopia (blue-blind)
#880028
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #7d1440; /* rgb */ color: rgb(125, 20, 64); /* oklch */ color: oklch(39.3% 0.142 1.8);
Tailwind
colors: {
custom: {
50: '#a85f74',
500: '#7d1440',
950: '#000000',
},
}SCSS
$custom: #7d1440; $custom-light: #a85f74; $custom-dark: #000000;
JSON
{
"hex": "#7d1440",
"rgb": {
"r": 125,
"g": 20,
"b": 64
},
"hsl": {
"h": 334.857,
"s": 72.414,
"l": 28.431
},
"oklch": {
"l": 0.39257,
"c": 0.14173,
"h": 1.8
},
"luminance": 0.0523
}Semantic roles & 50–950 ramp
primary
#7D1440
secondary
#3AB280
accent
#EFA339
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#100508
muted
#7F797B