#781D40#781D40
#781D40 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.1% C 0.128 H 1.9°. Best body text is #FFFFFF at 10.25:1 contrast (WCAG AA passes).
Color values
| HEX | #781D40 |
|---|---|
| RGB | rgb(120, 29, 64) |
| HSL | hsl(337, 61%, 29%) |
| HSV | hsv(337, 76%, 47%) |
| CMYK | cmyk(0%, 75.8%, 46.7%, 52.9%) |
| CIE-LAB | lab(27.42, 41.69, 1.46) |
| CIE-LCH | lch(27.42, 41.72, 2.00°) |
| OKLab | oklab(39.1% 0.1278 0.0042) |
| OKLCH | oklch(39.1% 0.128 1.9) |
| XYZ | xyz(9.1112, 5.2431, 5.3817) |
| Luminance | 0.0524 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 2.99
Merlot
#730039
ΔE00 3.48
Red Purple
#820747
ΔE00 3.62
Mulberry
#920A4E
ΔE00 5.42
Reddish Purple
#910951
ΔE00 5.74
Bordeaux
#7B002C
ΔE00 6.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781D40 #1D7855
analogous
#781D6E #781D40 #78281D
triadic
#781D40 #40781D #1D4078
tetradic
#781D40 #6E781D #1D7855 #281D78
square
#781D40 #6E781D #1D7855 #281D78
split-complementary
#781D40 #1D7828 #1D6E78
monochromatic
#19060D #471126 #781D40 #A9295A #D13F77
Accessibility & contrast
On white
10.25
#781D40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#781D40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781D40
10.25:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781D40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781D40 | 1.00 | 10.25 | 2.05 | 10.25 |
| #FFFFFF | 10.25 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.25 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#313641
Deuteranopia (green-blind)
#4A473E
Tritanopia (blue-blind)
#830E2C
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #781d40; /* rgb */ color: rgb(120, 29, 64); /* oklch */ color: oklch(39.1% 0.128 1.9);
Tailwind
colors: {
custom: {
50: '#a46274',
500: '#781d40',
950: '#000000',
},
}SCSS
$custom: #781d40; $custom-light: #a46274; $custom-dark: #000000;
JSON
{
"hex": "#781d40",
"rgb": {
"r": 120,
"g": 29,
"b": 64
},
"hsl": {
"h": 336.923,
"s": 61.074,
"l": 29.216
},
"oklch": {
"l": 0.39096,
"c": 0.12784,
"h": 1.9
},
"luminance": 0.05242
}Semantic roles & 50–950 ramp
primary
#781D40
secondary
#45AC84
accent
#E4A644
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B