#7C1740#7C1740
#7C1740 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.3% C 0.138 H 2.0°. Best body text is #FFFFFF at 10.23:1 contrast (WCAG AA passes).
Color values
| HEX | #7C1740 |
|---|---|
| RGB | rgb(124, 23, 64) |
| HSL | hsl(336, 69%, 29%) |
| HSV | hsv(336, 81%, 49%) |
| CMYK | cmyk(0%, 81.5%, 48.4%, 51.4%) |
| CIE-LAB | lab(27.49, 44.95, 1.66) |
| CIE-LCH | lch(27.49, 44.99, 2.12°) |
| OKLab | oklab(39.3% 0.138 0.0048) |
| OKLCH | oklch(39.3% 0.138 2) |
| XYZ | xyz(9.5448, 5.2693, 5.3640) |
| Luminance | 0.0527 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 1.95
Red Purple
#820747
ΔE00 2.85
Merlot
#730039
ΔE00 3.11
Mulberry
#920A4E
ΔE00 4.62
Reddish Purple
#910951
ΔE00 5.00
Purple Red
#990147
ΔE00 5.49
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7C1740 #177C53
analogous
#7C1773 #7C1740 #7C2117
triadic
#7C1740 #407C17 #17407C
tetradic
#7C1740 #737C17 #177C53 #21177C
square
#7C1740 #737C17 #177C53 #21177C
split-complementary
#7C1740 #177C21 #17737C
monochromatic
#1A050D #480D25 #7C1740 #B0215B #D93477
Accessibility & contrast
On white
10.23
#7C1740 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#7C1740 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7C1740
10.23:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7C1740 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7C1740 | 1.00 | 10.23 | 2.05 | 10.23 |
| #FFFFFF | 10.23 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.23 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#303441
Deuteranopia (green-blind)
#4B483E
Tritanopia (blue-blind)
#870029
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #7c1740; /* rgb */ color: rgb(124, 23, 64); /* oklch */ color: oklch(39.3% 0.138 2.0);
Tailwind
colors: {
custom: {
50: '#a76074',
500: '#7c1740',
950: '#000000',
},
}SCSS
$custom: #7c1740; $custom-light: #a76074; $custom-dark: #000000;
JSON
{
"hex": "#7c1740",
"rgb": {
"r": 124,
"g": 23,
"b": 64
},
"hsl": {
"h": 335.644,
"s": 68.707,
"l": 28.824
},
"oklch": {
"l": 0.39296,
"c": 0.13805,
"h": 2
},
"luminance": 0.05268
}Semantic roles & 50–950 ramp
primary
#7C1740
secondary
#3EB182
accent
#ECA43C
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#100508
muted
#7F797B