#7C1440#7C1440
#7C1440 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.1% C 0.141 H 1.5°. Best body text is #FFFFFF at 10.34:1 contrast (WCAG AA passes).
Color values
| HEX | #7C1440 |
|---|---|
| RGB | rgb(124, 20, 64) |
| HSL | hsl(335, 72%, 28%) |
| HSV | hsv(335, 84%, 49%) |
| CMYK | cmyk(0%, 83.9%, 48.4%, 51.4%) |
| CIE-LAB | lab(27.18, 45.84, 1.21) |
| CIE-LCH | lch(27.18, 45.85, 1.51°) |
| OKLab | oklab(39.07% 0.1408 0.0036) |
| OKLCH | oklch(39.07% 0.141 1.5) |
| XYZ | xyz(9.4885, 5.1569, 5.3452) |
| Luminance | 0.0516 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 1.58
Red Purple
#820747
ΔE00 2.50
Merlot
#730039
ΔE00 2.78
Mulberry
#920A4E
ΔE00 4.52
Reddish Purple
#910951
ΔE00 4.85
Purple Red
#990147
ΔE00 5.53
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7C1440 #147C50
analogous
#7C1474 #7C1440 #7C1C14
triadic
#7C1440 #407C14 #14407C
tetradic
#7C1440 #747C14 #147C50 #1C147C
square
#7C1440 #747C14 #147C50 #1C147C
split-complementary
#7C1440 #147C1C #14747C
monochromatic
#1A040E #470B25 #7C1440 #B11D5B #DD2D78
Accessibility & contrast
On white
10.34
#7C1440 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.03
#7C1440 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7C1440
10.34:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7C1440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7C1440 | 1.00 | 10.34 | 2.03 | 10.34 |
| #FFFFFF | 10.34 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.03 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.34 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E3341
Deuteranopia (green-blind)
#4A473E
Tritanopia (blue-blind)
#870028
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #7c1440; /* rgb */ color: rgb(124, 20, 64); /* oklch */ color: oklch(39.1% 0.141 1.5);
Tailwind
colors: {
custom: {
50: '#a75f74',
500: '#7c1440',
950: '#000000',
},
}SCSS
$custom: #7c1440; $custom-light: #a75f74; $custom-dark: #000000;
JSON
{
"hex": "#7c1440",
"rgb": {
"r": 124,
"g": 20,
"b": 64
},
"hsl": {
"h": 334.615,
"s": 72.222,
"l": 28.235
},
"oklch": {
"l": 0.39067,
"c": 0.14088,
"h": 1.5
},
"luminance": 0.05156
}Semantic roles & 50–950 ramp
primary
#7C1440
secondary
#3AB27F
accent
#EFA239
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#100508
muted
#7F797B