#7B40BC#7B40BC
#7B40BC is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.8% C 0.187 H 302.0°. Best body text is #FFFFFF at 6.36:1 contrast (WCAG AA passes).
Color values
| HEX | #7B40BC |
|---|---|
| RGB | rgb(123, 64, 188) |
| HSL | hsl(269, 49%, 49%) |
| HSV | hsv(269, 66%, 74%) |
| CMYK | cmyk(34.6%, 66%, 0%, 26.3%) |
| CIE-LAB | lab(40.42, 49.54, -55.76) |
| CIE-LCH | lch(40.42, 74.58, 311.62°) |
| OKLab | oklab(50.8% 0.0989 -0.1585) |
| OKLCH | oklch(50.8% 0.187 302) |
| XYZ | xyz(19.0767, 11.5085, 48.7835) |
| Luminance | 0.1151 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Bluey Purple
#6241C7
ΔE00 4.98
Darkorchid
#9932CC
ΔE00 5.49
Royal Purple
#7851A9
ΔE00 5.52
Blueviolet
#8A2BE2
ΔE00 5.77
Bluish Purple
#703BE7
ΔE00 6.32
Purply
#983FB2
ΔE00 6.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B40BC #81BC40
analogous
#4043BC #7B40BC #B940BC
triadic
#7B40BC #BC7B40 #40BC7B
tetradic
#7B40BC #BC4043 #81BC40 #40BCB9
square
#7B40BC #BC4043 #81BC40 #40BCB9
split-complementary
#7B40BC #BCB940 #43BC40
monochromatic
#3F2161 #5D308E #7B40BC #9A6CCD #BA9ADD
Accessibility & contrast
On white
6.36
#7B40BC on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.30
#7B40BC on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #7B40BC
6.36:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B40BC | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B40BC | 1.00 | 6.36 | 3.30 | 6.36 |
| #FFFFFF | 6.36 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.30 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.36 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005EC0
Deuteranopia (green-blind)
#075FB9
Tritanopia (blue-blind)
#6E5C78
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #7b40bc; /* rgb */ color: rgb(123, 64, 188); /* oklch */ color: oklch(50.8% 0.187 302.0);
Tailwind
colors: {
custom: {
50: '#a679d1',
500: '#7b40bc',
950: '#000000',
},
}SCSS
$custom: #7b40bc; $custom-light: #a679d1; $custom-dark: #000000;
JSON
{
"hex": "#7b40bc",
"rgb": {
"r": 123,
"g": 64,
"b": 188
},
"hsl": {
"h": 268.548,
"s": 49.206,
"l": 49.412
},
"oklch": {
"l": 0.50803,
"c": 0.18681,
"h": 302
},
"luminance": 0.11509
}Semantic roles & 50–950 ramp
primary
#7B40BC
secondary
#ADC98F
accent
#D94F97
background
#FAF7FC
surface
#F4EEF9
border
#CEC9D2
text
#100914
muted
#7F7B82