#7B301D#7B301D

#7B301D is a dark, moderate red. Relative luminance 0.064; OKLCH L 41.2% C 0.109 H 35.3°. Best body text is #FFFFFF at 9.20:1 contrast (WCAG AA passes).

Color values

HEX	#7B301D
RGB	rgb(123, 48, 29)
HSL	hsl(12, 62%, 30%)
HSV	hsv(12, 76%, 48%)
CMYK	cmyk(0%, 61%, 76.4%, 51.8%)
CIE-LAB	lab(30.44, 31.46, 28.16)
CIE-LCH	lch(30.44, 42.23, 41.83°)
OKLab	oklab(41.22% 0.0893 0.0633)
OKLCH	oklch(41.22% 0.109 35.3)
XYZ	xyz(9.4481, 6.4148, 1.9028)
Luminance	0.0641 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B301D #1D687B

analogous

#7B1D39 #7B301D #7B5F1D

triadic

#7B301D #1D7B30 #301D7B

tetradic

#7B301D #397B1D #1D687B #5F1D7B

square

#7B301D #397B1D #1D687B #5F1D7B

split-complementary

#7B301D #1D7B5F #1D397B

monochromatic

#190A06 #491D11 #7B301D #AD4329 #D25E40

Accessibility & contrast

On white

9.20

#7B301D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#7B301D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B301D

9.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B301D	#FFFFFF	#000000	##FFFFFF
##7B301D	1.00	9.20	2.28	9.20
#FFFFFF	9.20	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#453D1B

Deuteranopia (green-blind)

#574E1B

Tritanopia (blue-blind)

#871F2C

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #7b301d;
/* rgb */ color: rgb(123, 48, 29);
/* oklch */ color: oklch(41.2% 0.109 35.3);

Tailwind

colors: {
  custom: {
    50: '#a76b5a',
    500: '#7b301d',
    950: '#000000',
  },
}

SCSS

$custom: #7b301d;
$custom-light: #a76b5a;
$custom-dark: #000000;

JSON

{
  "hex": "#7b301d",
  "rgb": {
    "r": 123,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 12.128,
    "s": 61.842,
    "l": 29.804
  },
  "oklch": {
    "l": 0.41223,
    "c": 0.1094,
    "h": 35.3
  },
  "luminance": 0.06414
}

Semantic roles & 50–950 ramp

primary

#7B301D

secondary

#4599AF

accent

#C4E543

background

#FBF6F5

surface

#F6EBE9

border

#D0C6C5

text

#110704

muted

#807A79

Preview Lab

Preview with #7B301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →