#301D7B#301D7B

#301D7B is a dark, vivid violet. Relative luminance 0.029; OKLCH L 32.4% C 0.149 H 283.6°. Best body text is #FFFFFF at 13.23:1 contrast (WCAG AA passes).

Color values

HEX	#301D7B
RGB	rgb(48, 29, 123)
HSL	hsl(252, 62%, 30%)
HSV	hsv(252, 76%, 48%)
CMYK	cmyk(61%, 76.4%, 0%, 51.8%)
CIE-LAB	lab(19.79, 35.94, -50.11)
CIE-LCH	lch(19.79, 61.67, 305.65°)
OKLab	oklab(32.44% 0.0351 -0.1444)
OKLCH	oklch(32.44% 0.149 283.6)
XYZ	xyz(5.2323, 2.9368, 19.0262)
Luminance	0.0294 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D7B #687B1D

analogous

#1D397B #301D7B #5F1D7B

triadic

#301D7B #7B301D #1D7B30

tetradic

#301D7B #7B1D39 #687B1D #1D7B5F

square

#301D7B #7B1D39 #687B1D #1D7B5F

split-complementary

#301D7B #7B5F1D #397B1D

monochromatic

#0A0619 #1D1149 #301D7B #4329AD #5E40D2

Accessibility & contrast

On white

13.23

#301D7B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.59

#301D7B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D7B

13.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D7B	#FFFFFF	#000000	##FFFFFF
##301D7B	1.00	13.23	1.59	13.23
#FFFFFF	13.23	1.00	21.00	1.00
#000000	1.59	21.00	1.00	21.00
##FFFFFF	13.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00337E

Deuteranopia (green-blind)

#002D79

Tritanopia (blue-blind)

#02374A

Achromatopsia (no color)

#303030

Design tokens & code

CSS

--color: #301d7b;
/* rgb */ color: rgb(48, 29, 123);
/* oklch */ color: oklch(32.4% 0.149 283.6);

Tailwind

colors: {
  custom: {
    50: '#725ba2',
    500: '#301d7b',
    950: '#000000',
  },
}

SCSS

$custom: #301d7b;
$custom-light: #725ba2;
$custom-dark: #000000;

JSON

{
  "hex": "#301d7b",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 123
  },
  "hsl": {
    "h": 252.128,
    "s": 61.842,
    "l": 29.804
  },
  "oklch": {
    "l": 0.32436,
    "c": 0.14857,
    "h": 283.6
  },
  "luminance": 0.02937
}

Semantic roles & 50–950 ramp

primary

#301D7B

secondary

#99AF45

accent

#E543C4

background

#F7F5FA

surface

#EDE9F4

border

#C8C5CE

text

#09040F

muted

#7B797F

Preview Lab

Preview with #301D7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →