#7B2976#7B2976

#7B2976 is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.3% C 0.148 H 330.3°. Best body text is #FFFFFF at 8.67:1 contrast (WCAG AA passes).

Color values

HEX	#7B2976
RGB	rgb(123, 41, 118)
HSL	hsl(304, 50%, 32%)
HSV	hsv(304, 67%, 48%)
CMYK	cmyk(0%, 66.7%, 4.1%, 51.8%)
CIE-LAB	lab(32.05, 45.34, -26.65)
CIE-LCH	lch(32.05, 52.59, 329.55°)
OKLab	oklab(43.34% 0.1285 -0.0733)
OKLCH	oklch(43.34% 0.148 330.3)
XYZ	xyz(12.2313, 7.1057, 17.8634)
Luminance	0.0711 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B2976 #297B2E

analogous

#57297B #7B2976 #7B294D

triadic

#7B2976 #767B29 #29767B

tetradic

#7B2976 #7B5729 #297B2E #294D7B

square

#7B2976 #7B5729 #297B2E #294D7B

split-complementary

#7B2976 #4D7B29 #297B57

monochromatic

#1F0A1E #4D1A4A #7B2976 #A938A2 #C757C0

Accessibility & contrast

On white

8.67

#7B2976 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#7B2976 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B2976

8.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B2976	#FFFFFF	#000000	##FFFFFF
##7B2976	1.00	8.67	2.42	8.67
#FFFFFF	8.67	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#224478

Deuteranopia (green-blind)

#404F74

Tritanopia (blue-blind)

#80324C

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #7b2976;
/* rgb */ color: rgb(123, 41, 118);
/* oklch */ color: oklch(43.3% 0.148 330.3);

Tailwind

colors: {
  custom: {
    50: '#a4699e',
    500: '#7b2976',
    950: '#000000',
  },
}

SCSS

$custom: #7b2976;
$custom-light: #a4699e;
$custom-dark: #000000;

JSON

{
  "hex": "#7b2976",
  "rgb": {
    "r": 123,
    "g": 41,
    "b": 118
  },
  "hsl": {
    "h": 303.659,
    "s": 50,
    "l": 32.157
  },
  "oklch": {
    "l": 0.43343,
    "c": 0.14794,
    "h": 330.3
  },
  "luminance": 0.07105
}

Semantic roles & 50–950 ramp

primary

#7B2976

secondary

#53AC59

accent

#DA574E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F070E

muted

#7F7A7E

Preview Lab

Preview with #7B2976

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →