#7B288D#7B288D

#7B288D is a dark, vivid purple. Relative luminance 0.077; OKLCH L 44.6% C 0.170 H 319.9°. Best body text is #FFFFFF at 8.30:1 contrast (WCAG AA passes).

Color values

HEX	#7B288D
RGB	rgb(123, 40, 141)
HSL	hsl(289, 56%, 35%)
HSV	hsv(289, 72%, 55%)
CMYK	cmyk(12.8%, 71.6%, 0%, 44.7%)
CIE-LAB	lab(33.25, 50.10, -39.09)
CIE-LCH	lch(33.25, 63.54, 322.04°)
OKLab	oklab(44.65% 0.13 -0.1094)
OKLCH	oklch(44.65% 0.17 319.9)
XYZ	xyz(13.7343, 7.6523, 25.9477)
Luminance	0.0765 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B288D #3A8D28

analogous

#48288D #7B288D #8D286C

triadic

#7B288D #8D7B28 #288D7B

tetradic

#7B288D #8D4828 #3A8D28 #286C8D

square

#7B288D #8D4828 #3A8D28 #286C8D

split-complementary

#7B288D #6C8D28 #288D48

monochromatic

#280D2E #511A5D #7B288D #A536BD #BD5ED1

Accessibility & contrast

On white

8.30

#7B288D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.53

#7B288D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B288D

8.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B288D	#FFFFFF	#000000	##FFFFFF
##7B288D	1.00	8.30	2.53	8.30
#FFFFFF	8.30	1.00	21.00	1.00
#000000	2.53	21.00	1.00	21.00
##FFFFFF	8.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004990

Deuteranopia (green-blind)

#31518B

Tritanopia (blue-blind)

#7B3B58

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #7b288d;
/* rgb */ color: rgb(123, 40, 141);
/* oklch */ color: oklch(44.6% 0.170 319.9);

Tailwind

colors: {
  custom: {
    50: '#a46aaf',
    500: '#7b288d',
    950: '#000000',
  },
}

SCSS

$custom: #7b288d;
$custom-light: #a46aaf;
$custom-dark: #000000;

JSON

{
  "hex": "#7b288d",
  "rgb": {
    "r": 123,
    "g": 40,
    "b": 141
  },
  "hsl": {
    "h": 289.307,
    "s": 55.801,
    "l": 35.49
  },
  "oklch": {
    "l": 0.44645,
    "c": 0.16992,
    "h": 319.9
  },
  "luminance": 0.07652
}

Semantic roles & 50–950 ramp

primary

#7B288D

secondary

#6BB75A

accent

#DF4963

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#100710

muted

#7F7A7F

Preview Lab

Preview with #7B288D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →