#733480#733480

#733480 is a dark, vivid purple. Relative luminance 0.077; OKLCH L 44.2% C 0.136 H 320.5°. Best body text is #FFFFFF at 8.29:1 contrast (WCAG AA passes).

Color values

HEX#733480
RGBrgb(115, 52, 128)
HSLhsl(290, 42%, 35%)
HSVhsv(290, 59%, 50%)
CMYKcmyk(10.2%, 59.4%, 0%, 49.8%)
CIE-LABlab(33.26, 39.83, -31.08)
CIE-LCHlch(33.26, 50.52, 322.04°)
OKLaboklab(44.16% 0.1048 -0.0864)
OKLCHoklch(44.16% 0.136 320.5)
XYZxyz(12.1940, 7.6599, 21.2541)
Luminance0.0766 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#733480 #418034
analogous
#4D3480 #733480 #803467
triadic
#733480 #807334 #348073
tetradic
#733480 #804D34 #418034 #346780
square
#733480 #804D34 #418034 #346780
split-complementary
#733480 #678034 #34804D
monochromatic
#251129 #4C2254 #733480 #9A46AC #B46BC3

Accessibility & contrast

On white

8.29
#733480 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.53
#733480 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733480
8.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##733480#FFFFFF#000000##FFFFFF
##7334801.008.292.538.29
#FFFFFF8.291.0021.001.00
#0000002.5321.001.0021.00
##FFFFFF8.291.0021.001.00

Color blindness preview

Protanopia (red-blind)
#244A82
Deuteranopia (green-blind)
#3B517E
Tritanopia (blue-blind)
#743F55
Achromatopsia (no color)
#4E4E4E

Design tokens & code

CSS
--color: #733480;
/* rgb */ color: rgb(115, 52, 128);
/* oklch */ color: oklch(44.2% 0.136 320.5);
Tailwind
colors: {
  custom: {
    50: '#9d6fa5',
    500: '#733480',
    950: '#000000',
  },
}
SCSS
$custom: #733480;
$custom-light: #9d6fa5;
$custom-dark: #000000;
JSON
{
  "hex": "#733480",
  "rgb": {
    "r": 115,
    "g": 52,
    "b": 128
  },
  "hsl": {
    "h": 289.737,
    "s": 42.222,
    "l": 35.294
  },
  "oklch": {
    "l": 0.44156,
    "c": 0.13587,
    "h": 320.5
  },
  "luminance": 0.07659
}

Semantic roles & 50–950 ramp

primary
#733480
secondary
#71AB65
accent
#D2566B
background
#F9F6FA
surface
#F2ECF4
border
#CCC7CE
text
#0F070F
muted
#7E7A7F

Preview Lab

Preview with #733480

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#733480 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva