#733480#733480

#733480 is a dark, vivid purple. Relative luminance 0.077; OKLCH L 44.2% C 0.136 H 320.5°. Best body text is #FFFFFF at 8.29:1 contrast (WCAG AA passes).

Color values

HEX	#733480
RGB	rgb(115, 52, 128)
HSL	hsl(290, 42%, 35%)
HSV	hsv(290, 59%, 50%)
CMYK	cmyk(10.2%, 59.4%, 0%, 49.8%)
CIE-LAB	lab(33.26, 39.83, -31.08)
CIE-LCH	lch(33.26, 50.52, 322.04°)
OKLab	oklab(44.16% 0.1048 -0.0864)
OKLCH	oklch(44.16% 0.136 320.5)
XYZ	xyz(12.1940, 7.6599, 21.2541)
Luminance	0.0766 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733480 #418034

analogous

#4D3480 #733480 #803467

triadic

#733480 #807334 #348073

tetradic

#733480 #804D34 #418034 #346780

square

#733480 #804D34 #418034 #346780

split-complementary

#733480 #678034 #34804D

monochromatic

#251129 #4C2254 #733480 #9A46AC #B46BC3

Accessibility & contrast

On white

8.29

#733480 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.53

#733480 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733480

8.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733480	#FFFFFF	#000000	##FFFFFF
##733480	1.00	8.29	2.53	8.29
#FFFFFF	8.29	1.00	21.00	1.00
#000000	2.53	21.00	1.00	21.00
##FFFFFF	8.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#244A82

Deuteranopia (green-blind)

#3B517E

Tritanopia (blue-blind)

#743F55

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #733480;
/* rgb */ color: rgb(115, 52, 128);
/* oklch */ color: oklch(44.2% 0.136 320.5);

Tailwind

colors: {
  custom: {
    50: '#9d6fa5',
    500: '#733480',
    950: '#000000',
  },
}

SCSS

$custom: #733480;
$custom-light: #9d6fa5;
$custom-dark: #000000;

JSON

{
  "hex": "#733480",
  "rgb": {
    "r": 115,
    "g": 52,
    "b": 128
  },
  "hsl": {
    "h": 289.737,
    "s": 42.222,
    "l": 35.294
  },
  "oklch": {
    "l": 0.44156,
    "c": 0.13587,
    "h": 320.5
  },
  "luminance": 0.07659
}

Semantic roles & 50–950 ramp

primary

#733480

secondary

#71AB65

accent

#D2566B

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F070F

muted

#7E7A7F

Preview Lab

Preview with #733480

Body copy rendered with the generated semantic roles for this colour.

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