#7B1737#7B1737
#7B1737 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.8% C 0.135 H 7.7°. Best body text is #FFFFFF at 10.40:1 contrast (WCAG AA passes).
Color values
| HEX | #7B1737 |
|---|---|
| RGB | rgb(123, 23, 55) |
| HSL | hsl(341, 68%, 29%) |
| HSV | hsv(341, 81%, 48%) |
| CMYK | cmyk(0%, 81.3%, 55.3%, 51.8%) |
| CIE-LAB | lab(27.02, 43.85, 7.05) |
| CIE-LCH | lch(27.02, 44.41, 9.14°) |
| OKLab | oklab(38.83% 0.1336 0.0181) |
| OKLCH | oklch(38.83% 0.135 7.7) |
| XYZ | xyz(9.1652, 5.1009, 4.1156) |
| Luminance | 0.0510 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.07
Red Wine
#8C0034
ΔE00 3.91
Wine (survey)
#80013F
ΔE00 3.97
Merlot
#730039
ΔE00 4.64
Red Purple
#820747
ΔE00 5.64
Maroon (survey)
#650021
ΔE00 6.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B1737 #177B5B
analogous
#7B1769 #7B1737 #7B2917
triadic
#7B1737 #377B17 #17377B
tetradic
#7B1737 #697B17 #177B5B #29177B
square
#7B1737 #697B17 #177B5B #29177B
split-complementary
#7B1737 #177B29 #17697B
monochromatic
#1A050C #470D20 #7B1737 #AF214E #D93368
Accessibility & contrast
On white
10.40
#7B1737 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.02
#7B1737 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B1737
10.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B1737 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B1737 | 1.00 | 10.40 | 2.02 | 10.40 |
| #FFFFFF | 10.40 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.40 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#323338
Deuteranopia (green-blind)
#4C4735
Tritanopia (blue-blind)
#870025
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #7b1737; /* rgb */ color: rgb(123, 23, 55); /* oklch */ color: oklch(38.8% 0.135 7.7);
Tailwind
colors: {
custom: {
50: '#a75f6d',
500: '#7b1737',
950: '#000000',
},
}SCSS
$custom: #7b1737; $custom-light: #a75f6d; $custom-dark: #000000;
JSON
{
"hex": "#7b1737",
"rgb": {
"r": 123,
"g": 23,
"b": 55
},
"hsl": {
"h": 340.8,
"s": 68.493,
"l": 28.627
},
"oklch": {
"l": 0.38829,
"c": 0.13483,
"h": 7.7
},
"luminance": 0.051
}Semantic roles & 50–950 ramp
primary
#7B1737
secondary
#3EB08B
accent
#EBB33C
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#100507
muted
#7F797A