#7B1474#7B1474

#7B1474 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.4% C 0.171 H 331.3°. Best body text is #FFFFFF at 9.57:1 contrast (WCAG AA passes).

Color values

HEX	#7B1474
RGB	rgb(123, 20, 116)
HSL	hsl(304, 72%, 28%)
HSV	hsv(304, 84%, 48%)
CMYK	cmyk(0%, 83.7%, 5.7%, 51.8%)
CIE-LAB	lab(29.34, 52.36, -29.65)
CIE-LCH	lch(29.34, 60.17, 330.48°)
OKLab	oklab(41.37% 0.1496 -0.0818)
OKLCH	oklch(41.37% 0.171 331.3)
XYZ	xyz(11.5709, 5.9732, 17.0631)
Luminance	0.0597 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B1474 #147B1B

analogous

#4E147B #7B1474 #7B1440

triadic

#7B1474 #747B14 #14747B

tetradic

#7B1474 #7B4E14 #147B1B #14407B

square

#7B1474 #7B4E14 #147B1B #14407B

split-complementary

#7B1474 #407B14 #147B4E

monochromatic

#1A0419 #460B42 #7B1474 #B01DA6 #DD2DD1

Accessibility & contrast

On white

9.57

#7B1474 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#7B1474 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1474

9.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B1474	#FFFFFF	#000000	##FFFFFF
##7B1474	1.00	9.57	2.19	9.57
#FFFFFF	9.57	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#063C76

Deuteranopia (green-blind)

#384A72

Tritanopia (blue-blind)

#802345

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #7b1474;
/* rgb */ color: rgb(123, 20, 116);
/* oklch */ color: oklch(41.4% 0.171 331.3);

Tailwind

colors: {
  custom: {
    50: '#a5619c',
    500: '#7b1474',
    950: '#000000',
  },
}

SCSS

$custom: #7b1474;
$custom-light: #a5619c;
$custom-dark: #000000;

JSON

{
  "hex": "#7b1474",
  "rgb": {
    "r": 123,
    "g": 20,
    "b": 116
  },
  "hsl": {
    "h": 304.078,
    "s": 72.028,
    "l": 28.039
  },
  "oklch": {
    "l": 0.41365,
    "c": 0.17053,
    "h": 331.3
  },
  "luminance": 0.05972
}

Semantic roles & 50–950 ramp

primary

#7B1474

secondary

#3AB142

accent

#EF4539

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10060E

muted

#7F7A7E

Preview Lab

Preview with #7B1474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →