#7B1440#7B1440
#7B1440 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.9% C 0.140 H 1.1°. Best body text is #FFFFFF at 10.42:1 contrast (WCAG AA passes).
Color values
| HEX | #7B1440 |
|---|---|
| RGB | rgb(123, 20, 64) |
| HSL | hsl(334, 72%, 28%) |
| HSV | hsv(334, 84%, 48%) |
| CMYK | cmyk(0%, 83.7%, 48%, 51.8%) |
| CIE-LAB | lab(26.97, 45.56, 0.88) |
| CIE-LCH | lch(26.97, 45.57, 1.11°) |
| OKLab | oklab(38.88% 0.14 0.0028) |
| OKLCH | oklch(38.88% 0.14 1.1) |
| XYZ | xyz(9.3447, 5.0827, 5.3385) |
| Luminance | 0.0508 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 1.65
Red Purple
#820747
ΔE00 2.47
Merlot
#730039
ΔE00 2.63
Mulberry
#920A4E
ΔE00 4.65
Reddish Purple
#910951
ΔE00 4.93
Purple Red
#990147
ΔE00 5.75
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B1440 #147B4F
analogous
#7B1473 #7B1440 #7B1B14
triadic
#7B1440 #407B14 #14407B
tetradic
#7B1440 #737B14 #147B4F #1B147B
square
#7B1440 #737B14 #147B4F #1B147B
split-complementary
#7B1440 #147B1B #14737B
monochromatic
#1A040E #460B25 #7B1440 #B01D5B #DD2D78
Accessibility & contrast
On white
10.42
#7B1440 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.02
#7B1440 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B1440
10.42:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B1440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B1440 | 1.00 | 10.42 | 2.02 | 10.42 |
| #FFFFFF | 10.42 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.42 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E3341
Deuteranopia (green-blind)
#49473E
Tritanopia (blue-blind)
#860028
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #7b1440; /* rgb */ color: rgb(123, 20, 64); /* oklch */ color: oklch(38.9% 0.140 1.1);
Tailwind
colors: {
custom: {
50: '#a65e74',
500: '#7b1440',
950: '#000000',
},
}SCSS
$custom: #7b1440; $custom-light: #a65e74; $custom-dark: #000000;
JSON
{
"hex": "#7b1440",
"rgb": {
"r": 123,
"g": 20,
"b": 64
},
"hsl": {
"h": 334.369,
"s": 72.028,
"l": 28.039
},
"oklch": {
"l": 0.38878,
"c": 0.14002,
"h": 1.1
},
"luminance": 0.05081
}Semantic roles & 50–950 ramp
primary
#7B1440
secondary
#3AB17E
accent
#EFA139
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#100508
muted
#7F797B