#7940B2#7940B2

#7940B2 is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.9% C 0.175 H 303.7°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#7940B2
RGB	rgb(121, 64, 178)
HSL	hsl(270, 47%, 47%)
HSV	hsv(270, 64%, 70%)
CMYK	cmyk(32%, 64%, 0%, 30.2%)
CIE-LAB	lab(39.49, 46.63, -51.39)
CIE-LCH	lch(39.49, 69.39, 312.22°)
OKLab	oklab(49.86% 0.097 -0.1457)
OKLCH	oklch(49.86% 0.175 303.7)
XYZ	xyz(17.7526, 10.9461, 43.2884)
Luminance	0.1095 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940B2 #79B240

analogous

#4040B2 #7940B2 #B240B2

triadic

#7940B2 #B27940 #40B279

tetradic

#7940B2 #B24040 #79B240 #40B2B2

square

#7940B2 #B24040 #79B240 #40B2B2

split-complementary

#7940B2 #B2B240 #40B240

monochromatic

#3C2058 #5A3085 #7940B2 #9867C8 #B694D8

Accessibility & contrast

On white

6.58

#7940B2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#7940B2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940B2

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940B2	#FFFFFF	#000000	##FFFFFF
##7940B2	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CB6

Deuteranopia (green-blind)

#1E5DAF

Tritanopia (blue-blind)

#6E5873

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7940b2;
/* rgb */ color: rgb(121, 64, 178);
/* oklch */ color: oklch(49.9% 0.175 303.7);

Tailwind

colors: {
  custom: {
    50: '#a478ca',
    500: '#7940b2',
    950: '#000000',
  },
}

SCSS

$custom: #7940b2;
$custom-light: #a478ca;
$custom-dark: #000000;

JSON

{
  "hex": "#7940b2",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 178
  },
  "hsl": {
    "h": 270,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49856,
    "c": 0.17507,
    "h": 303.7
  },
  "luminance": 0.10946
}

Semantic roles & 50–950 ramp

primary

#7940B2

secondary

#A7C48A

accent

#D75194

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7940B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →