#78301F#78301F

#78301F is a dark, moderate red. Relative luminance 0.062; OKLCH L 40.7% C 0.105 H 34.6°. Best body text is #FFFFFF at 9.37:1 contrast (WCAG AA passes).

Color values

HEX	#78301F
RGB	rgb(120, 48, 31)
HSL	hsl(11, 59%, 30%)
HSV	hsv(11, 74%, 47%)
CMYK	cmyk(0%, 60%, 74.2%, 52.9%)
CIE-LAB	lab(29.93, 30.36, 26.26)
CIE-LCH	lch(29.93, 40.14, 40.87°)
OKLab	oklab(40.74% 0.0866 0.0598)
OKLCH	oklch(40.74% 0.105 34.6)
XYZ	xyz(9.0509, 6.2071, 2.0175)
Luminance	0.0621 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#78301F #1F6778

analogous

#781F3A #78301F #785D1F

triadic

#78301F #1F7830 #301F78

tetradic

#78301F #3A781F #1F6778 #5D1F78

square

#78301F #3A781F #1F6778 #5D1F78

split-complementary

#78301F #1F785D #1F3A78

monochromatic

#180A06 #471D12 #78301F #A9432C #CE5E43

Accessibility & contrast

On white

9.37

#78301F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#78301F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #78301F

9.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##78301F	#FFFFFF	#000000	##FFFFFF
##78301F	1.00	9.37	2.24	9.37
#FFFFFF	9.37	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#433D1D

Deuteranopia (green-blind)

#554C1D

Tritanopia (blue-blind)

#84202C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #78301f;
/* rgb */ color: rgb(120, 48, 31);
/* oklch */ color: oklch(40.7% 0.105 34.6);

Tailwind

colors: {
  custom: {
    50: '#a56b5b',
    500: '#78301f',
    950: '#000000',
  },
}

SCSS

$custom: #78301f;
$custom-light: #a56b5b;
$custom-dark: #000000;

JSON

{
  "hex": "#78301f",
  "rgb": {
    "r": 120,
    "g": 48,
    "b": 31
  },
  "hsl": {
    "h": 11.461,
    "s": 58.94,
    "l": 29.608
  },
  "oklch": {
    "l": 0.40744,
    "c": 0.1052,
    "h": 34.6
  },
  "luminance": 0.06206
}

Semantic roles & 50–950 ramp

primary

#78301F

secondary

#4798AB

accent

#C4E246

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100704

muted

#7F7A79

Preview Lab

Preview with #78301F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →