#743323#743323

#743323 is a dark, moderate red. Relative luminance 0.062; OKLCH L 40.6% C 0.096 H 35.0°. Best body text is #FFFFFF at 9.37:1 contrast (WCAG AA passes).

Color values

HEX	#743323
RGB	rgb(116, 51, 35)
HSL	hsl(12, 54%, 30%)
HSV	hsv(12, 70%, 45%)
CMYK	cmyk(0%, 56%, 69.8%, 54.5%)
CIE-LAB	lab(29.92, 27.33, 23.65)
CIE-LCH	lch(29.92, 36.14, 40.87°)
OKLab	oklab(40.62% 0.0785 0.055)
OKLCH	oklch(40.62% 0.096 35)
XYZ	xyz(8.6905, 6.2031, 2.3295)
Luminance	0.0620 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743323 #236474

analogous

#74233C #743323 #745C23

triadic

#743323 #237433 #332374

tetradic

#743323 #3C7423 #236474 #5C2374

square

#743323 #3C7423 #236474 #5C2374

split-complementary

#743323 #23745C #233C74

monochromatic

#180A07 #451E15 #743323 #A34831 #C86249

Accessibility & contrast

On white

9.37

#743323 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#743323 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743323

9.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743323	#FFFFFF	#000000	##FFFFFF
##743323	1.00	9.37	2.24	9.37
#FFFFFF	9.37	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#443E21

Deuteranopia (green-blind)

#544C22

Tritanopia (blue-blind)

#7F262F

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #743323;
/* rgb */ color: rgb(116, 51, 35);
/* oklch */ color: oklch(40.6% 0.096 35.0);

Tailwind

colors: {
  custom: {
    50: '#a16c5e',
    500: '#743323',
    950: '#000000',
  },
}

SCSS

$custom: #743323;
$custom-light: #a16c5e;
$custom-dark: #000000;

JSON

{
  "hex": "#743323",
  "rgb": {
    "r": 116,
    "g": 51,
    "b": 35
  },
  "hsl": {
    "h": 11.852,
    "s": 53.642,
    "l": 29.608
  },
  "oklch": {
    "l": 0.40619,
    "c": 0.09581,
    "h": 35
  },
  "luminance": 0.06202
}

Semantic roles & 50–950 ramp

primary

#743323

secondary

#4C95A7

accent

#C0DD4B

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100704

muted

#7F7A79

Preview Lab

Preview with #743323

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →