#78301C#78301C

#78301C is a dark, moderate red. Relative luminance 0.062; OKLCH L 40.7% C 0.106 H 36.3°. Best body text is #FFFFFF at 9.38:1 contrast (WCAG AA passes).

Color values

HEX	#78301C
RGB	rgb(120, 48, 28)
HSL	hsl(13, 62%, 29%)
HSV	hsv(13, 77%, 47%)
CMYK	cmyk(0%, 60%, 76.7%, 52.9%)
CIE-LAB	lab(29.89, 30.20, 28.00)
CIE-LCH	lch(29.89, 41.18, 42.83°)
OKLab	oklab(40.7% 0.0855 0.0629)
OKLCH	oklch(40.7% 0.106 36.3)
XYZ	xyz(9.0132, 6.1920, 1.8189)
Luminance	0.0619 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#78301C #1C6478

analogous

#781C36 #78301C #785E1C

triadic

#78301C #1C7830 #301C78

tetradic

#78301C #36781C #1C6478 #5E1C78

square

#78301C #36781C #1C6478 #5E1C78

split-complementary

#78301C #1C785E #1C3678

monochromatic

#190A06 #461C10 #78301C #AA4428 #D25D3D

Accessibility & contrast

On white

9.38

#78301C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#78301C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #78301C

9.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##78301C	#FFFFFF	#000000	##FFFFFF
##78301C	1.00	9.38	2.24	9.38
#FFFFFF	9.38	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#443C1A

Deuteranopia (green-blind)

#554C1A

Tritanopia (blue-blind)

#84202C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #78301c;
/* rgb */ color: rgb(120, 48, 28);
/* oklch */ color: oklch(40.7% 0.106 36.3);

Tailwind

colors: {
  custom: {
    50: '#a56b59',
    500: '#78301c',
    950: '#000000',
  },
}

SCSS

$custom: #78301c;
$custom-light: #a56b59;
$custom-dark: #000000;

JSON

{
  "hex": "#78301c",
  "rgb": {
    "r": 120,
    "g": 48,
    "b": 28
  },
  "hsl": {
    "h": 13.043,
    "s": 62.162,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40704,
    "c": 0.10609,
    "h": 36.3
  },
  "luminance": 0.06191
}

Semantic roles & 50–950 ramp

primary

#78301C

secondary

#4495AC

accent

#C2E543

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #78301C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →