#78301B#78301B

#78301B is a dark, moderate red. Relative luminance 0.062; OKLCH L 40.7% C 0.106 H 36.9°. Best body text is #FFFFFF at 9.39:1 contrast (WCAG AA passes).

Color values

HEX	#78301B
RGB	rgb(120, 48, 27)
HSL	hsl(14, 63%, 29%)
HSV	hsv(14, 78%, 47%)
CMYK	cmyk(0%, 60%, 77.5%, 52.9%)
CIE-LAB	lab(29.88, 30.15, 28.56)
CIE-LCH	lch(29.88, 41.53, 43.45°)
OKLab	oklab(40.69% 0.0851 0.0638)
OKLCH	oklch(40.69% 0.106 36.9)
XYZ	xyz(9.0014, 6.1873, 1.7570)
Luminance	0.0619 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#78301B #1B6378

analogous

#781B35 #78301B #785F1B

triadic

#78301B #1B7830 #301B78

tetradic

#78301B #35781B #1B6378 #5F1B78

square

#78301B #35781B #1B6378 #5F1B78

split-complementary

#78301B #1B785F #1B3578

monochromatic

#190A06 #461C10 #78301B #AA4426 #D35D3B

Accessibility & contrast

On white

9.39

#78301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#78301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #78301B

9.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##78301B	#FFFFFF	#000000	##FFFFFF
##78301B	1.00	9.39	2.24	9.39
#FFFFFF	9.39	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#443C18

Deuteranopia (green-blind)

#554C19

Tritanopia (blue-blind)

#84202B

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #78301b;
/* rgb */ color: rgb(120, 48, 27);
/* oklch */ color: oklch(40.7% 0.106 36.9);

Tailwind

colors: {
  custom: {
    50: '#a56b58',
    500: '#78301b',
    950: '#000000',
  },
}

SCSS

$custom: #78301b;
$custom-light: #a56b58;
$custom-dark: #000000;

JSON

{
  "hex": "#78301b",
  "rgb": {
    "r": 120,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 13.548,
    "s": 63.265,
    "l": 28.824
  },
  "oklch": {
    "l": 0.40692,
    "c": 0.10639,
    "h": 36.9
  },
  "luminance": 0.06186
}

Semantic roles & 50–950 ramp

primary

#78301B

secondary

#4394AC

accent

#C1E641

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #78301B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →