#781B35#781B35
#781B35 is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.6% C 0.127 H 9.3°. Best body text is #FFFFFF at 10.46:1 contrast (WCAG AA passes).
Color values
| HEX | #781B35 |
|---|---|
| RGB | rgb(120, 27, 53) |
| HSL | hsl(343, 63%, 29%) |
| HSV | hsv(343, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 55.8%, 52.9%) |
| CIE-LAB | lab(26.83, 41.40, 8.06) |
| CIE-LCH | lch(26.83, 42.18, 11.01°) |
| OKLab | oklab(38.56% 0.1258 0.0205) |
| OKLCH | oklch(38.56% 0.127 9.3) |
| XYZ | xyz(8.7811, 5.0352, 3.8770) |
| Luminance | 0.0503 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.05
Red Wine
#8C0034
ΔE00 4.30
Wine (survey)
#80013F
ΔE00 5.03
Wine
#722F37
ΔE00 5.05
Merlot
#730039
ΔE00 5.40
Wine Red
#7B0323
ΔE00 5.49
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B35 #1B785E
analogous
#781B64 #781B35 #78301B
triadic
#781B35 #35781B #1B3578
tetradic
#781B35 #64781B #1B785E #301B78
square
#781B35 #64781B #1B785E #301B78
split-complementary
#781B35 #1B7830 #1B6478
monochromatic
#19060B #46101F #781B35 #AA264B #D33B65
Accessibility & contrast
On white
10.46
#781B35 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#781B35 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B35
10.46:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B35 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B35 | 1.00 | 10.46 | 2.01 | 10.46 |
| #FFFFFF | 10.46 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.46 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#333335
Deuteranopia (green-blind)
#4B4633
Tritanopia (blue-blind)
#830226
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #781b35; /* rgb */ color: rgb(120, 27, 53); /* oklch */ color: oklch(38.6% 0.127 9.3);
Tailwind
colors: {
custom: {
50: '#a4606c',
500: '#781b35',
950: '#000000',
},
}SCSS
$custom: #781b35; $custom-light: #a4606c; $custom-dark: #000000;
JSON
{
"hex": "#781b35",
"rgb": {
"r": 120,
"g": 27,
"b": 53
},
"hsl": {
"h": 343.226,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.38563,
"c": 0.12744,
"h": 9.3
},
"luminance": 0.05034
}Semantic roles & 50–950 ramp
primary
#781B35
secondary
#43AC8F
accent
#E6B841
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#100506
muted
#7F797A