#78271D#78271D
#78271D is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.4% C 0.115 H 30.0°. Best body text is #FFFFFF at 9.97:1 contrast (WCAG AA passes).
Color values
| HEX | #78271D |
|---|---|
| RGB | rgb(120, 39, 29) |
| HSL | hsl(7, 61%, 29%) |
| HSV | hsv(7, 76%, 47%) |
| CMYK | cmyk(0%, 67.5%, 75.8%, 52.9%) |
| CIE-LAB | lab(28.21, 34.74, 25.53) |
| CIE-LCH | lch(28.21, 43.11, 36.31°) |
| OKLab | oklab(39.44% 0.0998 0.0577) |
| OKLCH | oklch(39.44% 0.115 30) |
| XYZ | xyz(8.6940, 5.5341, 1.7725) |
| Luminance | 0.0553 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.94
Indian Red
#850E04
ΔE00 5.63
Blood
#770001
ΔE00 5.66
Crimson (survey)
#8C000F
ΔE00 5.83
Red Brown
#8B2E16
ΔE00 5.88
Maroon
#800000
ΔE00 5.90
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#78271D #1D6E78
analogous
#781D41 #78271D #78551D
triadic
#78271D #1D7827 #271D78
tetradic
#78271D #41781D #1D6E78 #551D78
square
#78271D #41781D #1D6E78 #551D78
split-complementary
#78271D #1D7855 #1D4178
monochromatic
#190806 #471711 #78271D #A93729 #D14F3F
Accessibility & contrast
On white
9.97
#78271D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.11
#78271D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #78271D
9.97:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##78271D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##78271D | 1.00 | 9.97 | 2.11 | 9.97 |
| #FFFFFF | 9.97 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.11 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.97 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E371B
Deuteranopia (green-blind)
#52491A
Tritanopia (blue-blind)
#841225
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #78271d; /* rgb */ color: rgb(120, 39, 29); /* oklch */ color: oklch(39.4% 0.115 30.0);
Tailwind
colors: {
custom: {
50: '#a66659',
500: '#78271d',
950: '#000000',
},
}SCSS
$custom: #78271d; $custom-light: #a66659; $custom-dark: #000000;
JSON
{
"hex": "#78271d",
"rgb": {
"r": 120,
"g": 39,
"b": 29
},
"hsl": {
"h": 6.593,
"s": 61.074,
"l": 29.216
},
"oklch": {
"l": 0.39436,
"c": 0.11529,
"h": 30
},
"luminance": 0.05533
}Semantic roles & 50–950 ramp
primary
#78271D
secondary
#45A1AC
accent
#D3E444
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#110603
muted
#807A78