#781D4D#781D4D
#781D4D is a dark, vivid pink. Relative luminance 0.054; OKLCH L 39.6% C 0.133 H 352.7°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).
Color values
| HEX | #781D4D |
|---|---|
| RGB | rgb(120, 29, 77) |
| HSL | hsl(328, 61%, 29%) |
| HSV | hsv(328, 76%, 47%) |
| CMYK | cmyk(0%, 75.8%, 35.8%, 52.9%) |
| CIE-LAB | lab(27.87, 43.16, -6.57) |
| CIE-LCH | lch(27.87, 43.65, 351.34°) |
| OKLab | oklab(39.58% 0.1322 -0.0169) |
| OKLCH | oklch(39.58% 0.133 352.7) |
| XYZ | xyz(9.5252, 5.4087, 7.5621) |
| Luminance | 0.0541 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.33
Velvet
#750851
ΔE00 3.81
Wine (survey)
#80013F
ΔE00 4.84
Reddish Purple
#910951
ΔE00 4.97
Merlot
#730039
ΔE00 5.06
Mulberry
#920A4E
ΔE00 5.48
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781D4D #1D7848
analogous
#761D78 #781D4D #781D1F
triadic
#781D4D #4D781D #1D4D78
tetradic
#781D4D #78761D #1D7848 #1D1F78
square
#781D4D #78761D #1D7848 #1D1F78
split-complementary
#781D4D #1F781D #1D7876
monochromatic
#190610 #47112D #781D4D #A9296D #D13F8C
Accessibility & contrast
On white
10.09
#781D4D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.08
#781D4D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781D4D
10.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781D4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781D4D | 1.00 | 10.09 | 2.08 | 10.09 |
| #FFFFFF | 10.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.08 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D374E
Deuteranopia (green-blind)
#47484B
Tritanopia (blue-blind)
#821532
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #781d4d; /* rgb */ color: rgb(120, 29, 77); /* oklch */ color: oklch(39.6% 0.133 352.7);
Tailwind
colors: {
custom: {
50: '#a3627e',
500: '#781d4d',
950: '#000000',
},
}SCSS
$custom: #781d4d; $custom-light: #a3627e; $custom-dark: #000000;
JSON
{
"hex": "#781d4d",
"rgb": {
"r": 120,
"g": 29,
"b": 77
},
"hsl": {
"h": 328.352,
"s": 61.074,
"l": 29.216
},
"oklch": {
"l": 0.39577,
"c": 0.13326,
"h": 352.7
},
"luminance": 0.05408
}Semantic roles & 50–950 ramp
primary
#781D4D
secondary
#45AC76
accent
#E48F44
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#10050A
muted
#7F7A7C