#73244C#73244C
#73244C is a dark, moderate pink. Relative luminance 0.054; OKLCH L 39.4% C 0.119 H 352.6°. Best body text is #FFFFFF at 10.07:1 contrast (WCAG AA passes).
Color values
| HEX | #73244C |
|---|---|
| RGB | rgb(115, 36, 76) |
| HSL | hsl(330, 52%, 30%) |
| HSV | hsv(330, 69%, 45%) |
| CMYK | cmyk(0%, 68.7%, 33.9%, 54.9%) |
| CIE-LAB | lab(27.92, 38.62, -5.92) |
| CIE-LCH | lch(27.92, 39.07, 351.28°) |
| OKLab | oklab(39.43% 0.1178 -0.0152) |
| OKLCH | oklch(39.43% 0.119 352.6) |
| XYZ | xyz(9.0061, 5.4294, 7.4098) |
| Luminance | 0.0543 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.57
Velvet
#750851
ΔE00 4.86
Merlot
#730039
ΔE00 5.62
Wine (survey)
#80013F
ΔE00 5.69
Reddish Purple
#910951
ΔE00 6.19
Mulberry
#920A4E
ΔE00 6.56
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73244C #24734B
analogous
#732473 #73244C #732425
triadic
#73244C #4C7324 #244C73
tetradic
#73244C #737324 #24734B #242573
square
#73244C #737324 #24734B #242573
split-complementary
#73244C #257324 #247373
monochromatic
#17070F #44152D #73244C #A2336B #C74B89
Accessibility & contrast
On white
10.07
#73244C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.09
#73244C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73244C
10.07:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73244C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73244C | 1.00 | 10.07 | 2.09 | 10.07 |
| #FFFFFF | 10.07 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.07 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#30394D
Deuteranopia (green-blind)
#46474A
Tritanopia (blue-blind)
#7C1F35
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #73244c; /* rgb */ color: rgb(115, 36, 76); /* oklch */ color: oklch(39.4% 0.119 352.6);
Tailwind
colors: {
custom: {
50: '#9f657e',
500: '#73244c',
950: '#000000',
},
}SCSS
$custom: #73244c; $custom-light: #9f657e; $custom-dark: #000000;
JSON
{
"hex": "#73244c",
"rgb": {
"r": 115,
"g": 36,
"b": 76
},
"hsl": {
"h": 329.62,
"s": 52.318,
"l": 29.608
},
"oklch": {
"l": 0.39428,
"c": 0.1188,
"h": 352.6
},
"luminance": 0.05428
}Semantic roles & 50–950 ramp
primary
#73244C
secondary
#4DA679
accent
#DC934C
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F0609
muted
#7F7A7B