#781B73#781B73

#781B73 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.161 H 330.4°. Best body text is #FFFFFF at 9.53:1 contrast (WCAG AA passes).

Color values

HEX	#781B73
RGB	rgb(120, 27, 115)
HSL	hsl(303, 63%, 29%)
HSV	hsv(303, 78%, 47%)
CMYK	cmyk(0%, 77.5%, 4.2%, 52.9%)
CIE-LAB	lab(29.45, 49.45, -28.88)
CIE-LCH	lch(29.45, 57.26, 329.72°)
OKLab	oklab(41.32% 0.1404 -0.0797)
OKLCH	oklch(41.32% 0.161 330.4)
XYZ	xyz(11.2321, 6.0156, 16.7859)
Luminance	0.0602 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781B73 #1B7820

analogous

#4F1B78 #781B73 #781B45

triadic

#781B73 #73781B #1B7378

tetradic

#781B73 #784F1B #1B7820 #1B4578

square

#781B73 #784F1B #1B7820 #1B4578

split-complementary

#781B73 #45781B #1B784F

monochromatic

#190618 #461043 #781B73 #AA26A3 #D33BCB

Accessibility & contrast

On white

9.53

#781B73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#781B73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781B73

9.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781B73	#FFFFFF	#000000	##FFFFFF
##781B73	1.00	9.53	2.20	9.53
#FFFFFF	9.53	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#103D75

Deuteranopia (green-blind)

#384A71

Tritanopia (blue-blind)

#7D2846

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #781b73;
/* rgb */ color: rgb(120, 27, 115);
/* oklch */ color: oklch(41.3% 0.161 330.4);

Tailwind

colors: {
  custom: {
    50: '#a2639b',
    500: '#781b73',
    950: '#000000',
  },
}

SCSS

$custom: #781b73;
$custom-light: #a2639b;
$custom-dark: #000000;

JSON

{
  "hex": "#781b73",
  "rgb": {
    "r": 120,
    "g": 27,
    "b": 115
  },
  "hsl": {
    "h": 303.226,
    "s": 63.265,
    "l": 28.824
  },
  "oklch": {
    "l": 0.41319,
    "c": 0.16144,
    "h": 330.4
  },
  "luminance": 0.06015
}

Semantic roles & 50–950 ramp

primary

#781B73

secondary

#43AC48

accent

#E64A41

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781B73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →