#781B43#781B43
#781B43 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.0% C 0.131 H 359.3°. Best body text is #FFFFFF at 10.31:1 contrast (WCAG AA passes).
Color values
| HEX | #781B43 |
|---|---|
| RGB | rgb(120, 27, 67) |
| HSL | hsl(334, 63%, 29%) |
| HSV | hsv(334, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 44.2%, 52.9%) |
| CIE-LAB | lab(27.25, 42.74, -0.80) |
| CIE-LCH | lch(27.25, 42.75, 358.93°) |
| OKLab | oklab(39.01% 0.1312 -0.0016) |
| OKLCH | oklch(39.01% 0.131 359.3) |
| XYZ | xyz(9.1515, 5.1834, 5.8277) |
| Luminance | 0.0518 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.76
Wine (survey)
#80013F
ΔE00 2.81
Merlot
#730039
ΔE00 3.20
Mulberry
#920A4E
ΔE00 5.04
Reddish Purple
#910951
ΔE00 5.13
Velvet
#750851
ΔE00 6.30
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B43 #1B7850
analogous
#781B72 #781B43 #78221B
triadic
#781B43 #43781B #1B4378
tetradic
#781B43 #72781B #1B7850 #221B78
square
#781B43 #72781B #1B7850 #221B78
split-complementary
#781B43 #1B7822 #1B7278
monochromatic
#19060E #461027 #781B43 #AA265F #D33B7C
Accessibility & contrast
On white
10.31
#781B43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#781B43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B43
10.31:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B43 | 1.00 | 10.31 | 2.04 | 10.31 |
| #FFFFFF | 10.31 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.31 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F3544
Deuteranopia (green-blind)
#484741
Tritanopia (blue-blind)
#820C2C
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #781b43; /* rgb */ color: rgb(120, 27, 67); /* oklch */ color: oklch(39.0% 0.131 359.3);
Tailwind
colors: {
custom: {
50: '#a36177',
500: '#781b43',
950: '#000000',
},
}SCSS
$custom: #781b43; $custom-light: #a36177; $custom-dark: #000000;
JSON
{
"hex": "#781b43",
"rgb": {
"r": 120,
"g": 27,
"b": 67
},
"hsl": {
"h": 334.194,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.39006,
"c": 0.13123,
"h": 359.3
},
"luminance": 0.05182
}Semantic roles & 50–950 ramp
primary
#781B43
secondary
#43AC7F
accent
#E69F41
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B