#781B1B#781B1B
#781B1B is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.0% C 0.128 H 25.7°. Best body text is #FFFFFF at 10.65:1 contrast (WCAG AA passes).
Color values
| HEX | #781B1B |
|---|---|
| RGB | rgb(120, 27, 27) |
| HSL | hsl(0, 63%, 29%) |
| HSV | hsv(0, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 77.5%, 52.9%) |
| CIE-LAB | lab(26.32, 39.72, 24.66) |
| CIE-LCH | lch(26.32, 46.75, 31.83°) |
| OKLab | oklab(38.02% 0.115 0.0554) |
| OKLCH | oklch(38.02% 0.128 25.7) |
| XYZ | xyz(8.3365, 4.8574, 1.5353) |
| Luminance | 0.0486 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.86
Burgundy
#800020
ΔE00 4.89
Blood
#770001
ΔE00 4.96
Crimson (survey)
#8C000F
ΔE00 5.02
Rosewood
#65000B
ΔE00 5.10
Maroon
#800000
ΔE00 5.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B1B #1B7878
analogous
#781B4A #781B1B #784A1B
triadic
#781B1B #1B781B #1B1B78
tetradic
#781B1B #4A781B #1B7878 #4A1B78
square
#781B1B #4A781B #1B7878 #4A1B78
split-complementary
#781B1B #1B784A #1B4A78
monochromatic
#190606 #461010 #781B1B #AA2626 #D33B3B
Accessibility & contrast
On white
10.65
#781B1B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#781B1B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B1B
10.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B1B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B1B | 1.00 | 10.65 | 1.97 | 10.65 |
| #FFFFFF | 10.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#37311A
Deuteranopia (green-blind)
#4E4618
Tritanopia (blue-blind)
#85001C
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #781b1b; /* rgb */ color: rgb(120, 27, 27); /* oklch */ color: oklch(38.0% 0.128 25.7);
Tailwind
colors: {
custom: {
50: '#a66057',
500: '#781b1b',
950: '#000000',
},
}SCSS
$custom: #781b1b; $custom-light: #a66057; $custom-dark: #000000;
JSON
{
"hex": "#781b1b",
"rgb": {
"r": 120,
"g": 27,
"b": 27
},
"hsl": {
"h": 0,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.3802,
"c": 0.12762,
"h": 25.7
},
"luminance": 0.04856
}Semantic roles & 50–950 ramp
primary
#781B1B
secondary
#43ACAC
accent
#E6E641
background
#FBF5F5
surface
#F6EAE9
border
#D0C6C5
text
#110503
muted
#807978