#781727#781727

#781727 is a dark, vivid red. Relative luminance 0.048; OKLCH L 37.9% C 0.130 H 17.5°. Best body text is #FFFFFF at 10.77:1 contrast (WCAG AA passes).

Color values

HEX	#781727
RGB	rgb(120, 23, 39)
HSL	hsl(350, 68%, 28%)
HSV	hsv(350, 81%, 47%)
CMYK	cmyk(0%, 80.8%, 67.5%, 52.9%)
CIE-LAB	lab(26.02, 41.76, 16.43)
CIE-LCH	lch(26.02, 44.87, 21.47°)
OKLab	oklab(37.86% 0.1243 0.0393)
OKLCH	oklch(37.86% 0.13 17.5)
XYZ	xyz(8.4192, 4.7536, 2.3933)
Luminance	0.0475 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781727 #177868

analogous

#781757 #781727 #783717

triadic

#781727 #277817 #172778

tetradic

#781727 #577817 #177868 #371778

square

#781727 #577817 #177868 #371778

split-complementary

#781727 #177837 #175778

monochromatic

#1A0508 #450D16 #781727 #AB2138 #D8324D

Accessibility & contrast

On white

10.77

#781727 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.95

#781727 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781727

10.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781727	#FFFFFF	#000000	##FFFFFF
##781727	1.00	10.77	1.95	10.77
#FFFFFF	10.77	1.00	21.00	1.00
#000000	1.95	21.00	1.00	21.00
##FFFFFF	10.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#333127

Deuteranopia (green-blind)

#4C4524

Tritanopia (blue-blind)

#84001E

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #781727;
/* rgb */ color: rgb(120, 23, 39);
/* oklch */ color: oklch(37.9% 0.130 17.5);

Tailwind

colors: {
  custom: {
    50: '#a65e60',
    500: '#781727',
    950: '#000000',
  },
}

SCSS

$custom: #781727;
$custom-light: #a65e60;
$custom-dark: #000000;

JSON

{
  "hex": "#781727",
  "rgb": {
    "r": 120,
    "g": 23,
    "b": 39
  },
  "hsl": {
    "h": 350.103,
    "s": 67.832,
    "l": 28.039
  },
  "oklch": {
    "l": 0.37858,
    "c": 0.13036,
    "h": 17.5
  },
  "luminance": 0.04752
}

Semantic roles & 50–950 ramp

primary

#781727

secondary

#3EAD9B

accent

#EBCE3D

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#110505

muted

#807979

Preview Lab

Preview with #781727

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →