#7744B3#7744B3

#7744B3 is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.3% C 0.170 H 301.7°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#7744B3
RGB	rgb(119, 68, 179)
HSL	hsl(268, 45%, 48%)
HSV	hsv(268, 62%, 70%)
CMYK	cmyk(33.5%, 62%, 0%, 29.8%)
CIE-LAB	lab(40.10, 44.31, -51.01)
CIE-LCH	lch(40.10, 67.57, 310.98°)
OKLab	oklab(50.27% 0.0895 -0.1447)
OKLCH	oklch(50.27% 0.17 301.7)
XYZ	xyz(17.8096, 11.3108, 43.8840)
Luminance	0.1131 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 7.38

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744B3 #80B344

analogous

#4448B3 #7744B3 #AE44B3

triadic

#7744B3 #B37744 #44B377

tetradic

#7744B3 #B34448 #80B344 #44B3AE

square

#7744B3 #B34448 #80B344 #44B3AE

split-complementary

#7744B3 #B3AE44 #48B344

monochromatic

#3C225A #5A3387 #7744B3 #966DC7 #B699D8

Accessibility & contrast

On white

6.44

#7744B3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#7744B3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744B3

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744B3	#FFFFFF	#000000	##FFFFFF
##7744B3	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EB7

Deuteranopia (green-blind)

#205EB1

Tritanopia (blue-blind)

#6B5C75

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7744b3;
/* rgb */ color: rgb(119, 68, 179);
/* oklch */ color: oklch(50.3% 0.170 301.7);

Tailwind

colors: {
  custom: {
    50: '#a27aca',
    500: '#7744b3',
    950: '#000000',
  },
}

SCSS

$custom: #7744b3;
$custom-light: #a27aca;
$custom-dark: #000000;

JSON

{
  "hex": "#7744b3",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 179
  },
  "hsl": {
    "h": 267.568,
    "s": 44.939,
    "l": 48.431
  },
  "oklch": {
    "l": 0.50266,
    "c": 0.17012,
    "h": 301.7
  },
  "luminance": 0.11311
}

Semantic roles & 50–950 ramp

primary

#7744B3

secondary

#ACC48E

accent

#D55399

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7744B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →