#744BA2#744BA2

#744BA2 is a mid, vivid violet. Relative luminance 0.114; OKLCH L 49.9% C 0.138 H 303.6°. Best body text is #FFFFFF at 6.42:1 contrast (WCAG AA passes).

Color values

HEX	#744BA2
RGB	rgb(116, 75, 162)
HSL	hsl(268, 37%, 46%)
HSV	hsv(268, 54%, 64%)
CMYK	cmyk(28.4%, 53.7%, 0%, 36.5%)
CIE-LAB	lab(40.17, 35.33, -40.82)
CIE-LCH	lch(40.17, 53.99, 310.88°)
OKLab	oklab(49.9% 0.0762 -0.1149)
OKLCH	oklch(49.9% 0.138 303.6)
XYZ	xyz(16.2387, 11.3538, 35.5114)
Luminance	0.1135 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744BA2 #79A24B

analogous

#4B4EA2 #744BA2 #A04BA2

triadic

#744BA2 #A2744B #4BA274

tetradic

#744BA2 #A24B4E #79A24B #4BA2A0

square

#744BA2 #A24B4E #79A24B #4BA2A0

split-complementary

#744BA2 #A2A04B #4EA24B

monochromatic

#38244E #563878 #744BA2 #936EBC #B298CF

Accessibility & contrast

On white

6.42

#744BA2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#744BA2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744BA2

6.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744BA2	#FFFFFF	#000000	##FFFFFF
##744BA2	1.00	6.42	3.27	6.42
#FFFFFF	6.42	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5EA5

Deuteranopia (green-blind)

#3A5FA0

Tritanopia (blue-blind)

#6C5B6F

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #744ba2;
/* rgb */ color: rgb(116, 75, 162);
/* oklch */ color: oklch(49.9% 0.138 303.6);

Tailwind

colors: {
  custom: {
    50: '#9f7fbe',
    500: '#744ba2',
    950: '#000000',
  },
}

SCSS

$custom: #744ba2;
$custom-light: #9f7fbe;
$custom-dark: #000000;

JSON

{
  "hex": "#744ba2",
  "rgb": {
    "r": 116,
    "g": 75,
    "b": 162
  },
  "hsl": {
    "h": 268.276,
    "s": 36.709,
    "l": 46.471
  },
  "oklch": {
    "l": 0.49898,
    "c": 0.13791,
    "h": 303.6
  },
  "luminance": 0.11354
}

Semantic roles & 50–950 ramp

primary

#744BA2

secondary

#A6BC8D

accent

#CD5B97

background

#FAF7FB

surface

#F3EEF7

border

#CDC9D0

text

#0F0A12

muted

#7F7C81

Preview Lab

Preview with #744BA2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →