#7740C8#7740C8

#7740C8 is a mid, vivid violet. Relative luminance 0.118; OKLCH L 51.3% C 0.200 H 297.4°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#7740C8
RGB	rgb(119, 64, 200)
HSL	hsl(264, 55%, 52%)
HSV	hsv(264, 68%, 78%)
CMYK	cmyk(40.5%, 68%, 0%, 21.6%)
CIE-LAB	lab(40.83, 51.76, -62.12)
CIE-LCH	lch(40.83, 80.86, 309.80°)
OKLab	oklab(51.27% 0.0918 -0.1773)
OKLCH	oklch(51.27% 0.2 297.4)
XYZ	xyz(19.8638, 11.7585, 55.8555)
Luminance	0.1176 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740C8 #91C840

analogous

#404DC8 #7740C8 #BB40C8

triadic

#7740C8 #C87740 #40C877

tetradic

#7740C8 #C8404D #91C840 #40C8BB

square

#7740C8 #C8404D #91C840 #40C8BB

split-complementary

#7740C8 #C8BB40 #4DC840

monochromatic

#3F206E #5B2D9D #7740C8 #9970D6 #BB9FE3

Accessibility & contrast

On white

6.27

#7740C8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#7740C8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740C8

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740C8	#FFFFFF	#000000	##FFFFFF
##7740C8	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0061CC

Deuteranopia (green-blind)

#005FC5

Tritanopia (blue-blind)

#63617F

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7740c8;
/* rgb */ color: rgb(119, 64, 200);
/* oklch */ color: oklch(51.3% 0.200 297.4);

Tailwind

colors: {
  custom: {
    50: '#a479da',
    500: '#7740c8',
    950: '#000000',
  },
}

SCSS

$custom: #7740c8;
$custom-light: #a479da;
$custom-dark: #000000;

JSON

{
  "hex": "#7740c8",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 200
  },
  "hsl": {
    "h": 264.265,
    "s": 55.285,
    "l": 51.765
  },
  "oklch": {
    "l": 0.51265,
    "c": 0.19971,
    "h": 297.4
  },
  "luminance": 0.11759
}

Semantic roles & 50–950 ramp

primary

#7740C8

secondary

#B8D094

accent

#DF49A2

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7740C8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →