#7740BA#7740BA

#7740BA is a mid, vivid violet. Relative luminance 0.111; OKLCH L 50.2% C 0.184 H 300.6°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#7740BA
RGB	rgb(119, 64, 186)
HSL	hsl(267, 49%, 49%)
HSV	hsv(267, 66%, 73%)
CMYK	cmyk(36%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(39.80, 48.19, -55.61)
CIE-LCH	lch(39.80, 73.58, 310.91°)
OKLab	oklab(50.21% 0.0936 -0.1582)
OKLCH	oklch(50.21% 0.184 300.6)
XYZ	xyz(18.3019, 11.1338, 47.6297)
Luminance	0.1113 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740BA #83BA40

analogous

#4046BA #7740BA #B440BA

triadic

#7740BA #BA7740 #40BA77

tetradic

#7740BA #BA4046 #83BA40 #40BAB4

square

#7740BA #BA4046 #83BA40 #40BAB4

split-complementary

#7740BA #BAB440 #46BA40

monochromatic

#3D215F #5A308C #7740BA #976BCC #B799DC

Accessibility & contrast

On white

6.51

#7740BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#7740BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740BA

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740BA	#FFFFFF	#000000	##FFFFFF
##7740BA	1.00	6.51	3.23	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBE

Deuteranopia (green-blind)

#005DB7

Tritanopia (blue-blind)

#695B77

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7740ba;
/* rgb */ color: rgb(119, 64, 186);
/* oklch */ color: oklch(50.2% 0.184 300.6);

Tailwind

colors: {
  custom: {
    50: '#a378cf',
    500: '#7740ba',
    950: '#000000',
  },
}

SCSS

$custom: #7740ba;
$custom-light: #a378cf;
$custom-dark: #000000;

JSON

{
  "hex": "#7740ba",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 267.049,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.50207,
    "c": 0.18381,
    "h": 300.6
  },
  "luminance": 0.11134
}

Semantic roles & 50–950 ramp

primary

#7740BA

secondary

#AEC88E

accent

#D84F9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7740BA

Body copy rendered with the generated semantic roles for this colour.

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