#7737AE#7737AE

#7737AE is a mid, vivid violet. Relative luminance 0.097; OKLCH L 48.1% C 0.182 H 305.1°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#7737AE
RGB	rgb(119, 55, 174)
HSL	hsl(272, 52%, 45%)
HSV	hsv(272, 68%, 68%)
CMYK	cmyk(31.6%, 68.4%, 0%, 31.8%)
CIE-LAB	lab(37.32, 49.74, -52.54)
CIE-LCH	lch(37.32, 72.35, 313.43°)
OKLab	oklab(48.15% 0.105 -0.1491)
OKLCH	oklch(48.15% 0.182 305.1)
XYZ	xyz(16.6122, 9.7104, 41.0353)
Luminance	0.0971 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7737AE #6EAE37

analogous

#3C37AE #7737AE #AE37A9

triadic

#7737AE #AE7737 #37AE77

tetradic

#7737AE #AE3C37 #6EAE37 #37A9AE

square

#7737AE #AE3C37 #6EAE37 #37A9AE

split-complementary

#7737AE #A9AE37 #37AE3C

monochromatic

#371A51 #57287F #7737AE #9558CA #B386D9

Accessibility & contrast

On white

7.14

#7737AE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#7737AE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7737AE

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7737AE	#FFFFFF	#000000	##FFFFFF
##7737AE	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056B2

Deuteranopia (green-blind)

#0D58AB

Tritanopia (blue-blind)

#6D526E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7737ae;
/* rgb */ color: rgb(119, 55, 174);
/* oklch */ color: oklch(48.1% 0.182 305.1);

Tailwind

colors: {
  custom: {
    50: '#a373c7',
    500: '#7737ae',
    950: '#000000',
  },
}

SCSS

$custom: #7737ae;
$custom-light: #a373c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7737ae",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 174
  },
  "hsl": {
    "h": 272.269,
    "s": 51.965,
    "l": 44.902
  },
  "oklch": {
    "l": 0.4815,
    "c": 0.18236,
    "h": 305.1
  },
  "luminance": 0.0971
}

Semantic roles & 50–950 ramp

primary

#7737AE

secondary

#9EC37E

accent

#DB4C8E

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7737AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →