#73409C#73409C

#73409C is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.7% C 0.148 H 307.3°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#73409C
RGB	rgb(115, 64, 156)
HSL	hsl(273, 42%, 43%)
HSV	hsv(273, 59%, 61%)
CMYK	cmyk(26.3%, 59%, 0%, 38.8%)
CIE-LAB	lab(37.32, 39.79, -41.78)
CIE-LCH	lch(37.32, 57.69, 313.60°)
OKLab	oklab(47.66% 0.0896 -0.1177)
OKLCH	oklch(47.66% 0.148 307.3)
XYZ	xyz(14.9031, 9.7121, 32.5356)
Luminance	0.0971 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73409C #699C40

analogous

#45409C #73409C #9C4097

triadic

#73409C #9C7340 #409C73

tetradic

#73409C #9C4540 #699C40 #40979C

square

#73409C #9C4540 #699C40 #40979C

split-complementary

#73409C #979C40 #409C45

monochromatic

#331C45 #532E71 #73409C #925DBC #AF88CE

Accessibility & contrast

On white

7.14

#73409C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#73409C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73409C

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73409C	#FFFFFF	#000000	##FFFFFF
##73409C	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1D569F

Deuteranopia (green-blind)

#32589A

Tritanopia (blue-blind)

#6D5268

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #73409c;
/* rgb */ color: rgb(115, 64, 156);
/* oklch */ color: oklch(47.7% 0.148 307.3);

Tailwind

colors: {
  custom: {
    50: '#9e77ba',
    500: '#73409c',
    950: '#000000',
  },
}

SCSS

$custom: #73409c;
$custom-light: #9e77ba;
$custom-dark: #000000;

JSON

{
  "hex": "#73409c",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 156
  },
  "hsl": {
    "h": 273.261,
    "s": 41.818,
    "l": 43.137
  },
  "oklch": {
    "l": 0.47658,
    "c": 0.14792,
    "h": 307.3
  },
  "luminance": 0.09712
}

Semantic roles & 50–950 ramp

primary

#73409C

secondary

#99B97F

accent

#D2568D

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0911

muted

#7F7B80

Preview Lab

Preview with #73409C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →