#7737AD#7737AD

#7737AD is a mid, vivid violet. Relative luminance 0.097; OKLCH L 48.1% C 0.181 H 305.4°. Best body text is #FFFFFF at 7.16:1 contrast (WCAG AA passes).

Color values

HEX	#7737AD
RGB	rgb(119, 55, 173)
HSL	hsl(273, 52%, 45%)
HSV	hsv(273, 68%, 68%)
CMYK	cmyk(31.2%, 68.2%, 0%, 32.2%)
CIE-LAB	lab(37.25, 49.50, -52.06)
CIE-LCH	lch(37.25, 71.83, 313.56°)
OKLab	oklab(48.08% 0.1051 -0.1477)
OKLCH	oklch(48.08% 0.181 305.4)
XYZ	xyz(16.5151, 9.6716, 40.5238)
Luminance	0.0967 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7737AD #6DAD37

analogous

#3C37AD #7737AD #AD37A8

triadic

#7737AD #AD7737 #37AD77

tetradic

#7737AD #AD3C37 #6DAD37 #37A8AD

square

#7737AD #AD3C37 #6DAD37 #37A8AD

split-complementary

#7737AD #A8AD37 #37AD3C

monochromatic

#371950 #57287F #7737AD #9557CA #B386D8

Accessibility & contrast

On white

7.16

#7737AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#7737AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7737AD

7.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7737AD	#FFFFFF	#000000	##FFFFFF
##7737AD	1.00	7.16	2.93	7.16
#FFFFFF	7.16	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056B1

Deuteranopia (green-blind)

#1058AA

Tritanopia (blue-blind)

#6D516D

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7737ad;
/* rgb */ color: rgb(119, 55, 173);
/* oklch */ color: oklch(48.1% 0.181 305.4);

Tailwind

colors: {
  custom: {
    50: '#a373c6',
    500: '#7737ad',
    950: '#000000',
  },
}

SCSS

$custom: #7737ad;
$custom-light: #a373c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7737ad",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 173
  },
  "hsl": {
    "h": 272.542,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.48077,
    "c": 0.18128,
    "h": 305.4
  },
  "luminance": 0.09671
}

Semantic roles & 50–950 ramp

primary

#7737AD

secondary

#9DC27D

accent

#DB4D8E

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7737AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →