#7737AD#7737AD

#7737AD is a mid, vivid violet. Relative luminance 0.097; OKLCH L 48.1% C 0.181 H 305.4°. Best body text is #FFFFFF at 7.16:1 contrast (WCAG AA passes).

Color values

HEX#7737AD
RGBrgb(119, 55, 173)
HSLhsl(273, 52%, 45%)
HSVhsv(273, 68%, 68%)
CMYKcmyk(31.2%, 68.2%, 0%, 32.2%)
CIE-LABlab(37.25, 49.50, -52.06)
CIE-LCHlch(37.25, 71.83, 313.56°)
OKLaboklab(48.08% 0.1051 -0.1477)
OKLCHoklch(48.08% 0.181 305.4)
XYZxyz(16.5151, 9.6716, 40.5238)
Luminance0.0967 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7737AD #6DAD37
analogous
#3C37AD #7737AD #AD37A8
triadic
#7737AD #AD7737 #37AD77
tetradic
#7737AD #AD3C37 #6DAD37 #37A8AD
square
#7737AD #AD3C37 #6DAD37 #37A8AD
split-complementary
#7737AD #A8AD37 #37AD3C
monochromatic
#371950 #57287F #7737AD #9557CA #B386D8

Accessibility & contrast

On white

7.16
#7737AD on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.93
#7737AD on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7737AD
7.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7737AD#FFFFFF#000000##FFFFFF
##7737AD1.007.162.937.16
#FFFFFF7.161.0021.001.00
#0000002.9321.001.0021.00
##FFFFFF7.161.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0056B1
Deuteranopia (green-blind)
#1058AA
Tritanopia (blue-blind)
#6D516D
Achromatopsia (no color)
#585858

Design tokens & code

CSS
--color: #7737ad;
/* rgb */ color: rgb(119, 55, 173);
/* oklch */ color: oklch(48.1% 0.181 305.4);
Tailwind
colors: {
  custom: {
    50: '#a373c6',
    500: '#7737ad',
    950: '#000000',
  },
}
SCSS
$custom: #7737ad;
$custom-light: #a373c6;
$custom-dark: #000000;
JSON
{
  "hex": "#7737ad",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 173
  },
  "hsl": {
    "h": 272.542,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.48077,
    "c": 0.18128,
    "h": 305.4
  },
  "luminance": 0.09671
}

Semantic roles & 50–950 ramp

primary
#7737AD
secondary
#9DC27D
accent
#DB4D8E
background
#FAF7FC
surface
#F4EDF8
border
#CEC8D1
text
#100813
muted
#7F7B82

Preview Lab

Preview with #7737AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7737AD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva