#7736AE#7736AE

#7736AE is a mid, vivid violet. Relative luminance 0.096; OKLCH L 48.0% C 0.184 H 305.3°. Best body text is #FFFFFF at 7.18:1 contrast (WCAG AA passes).

Color values

HEX	#7736AE
RGB	rgb(119, 54, 174)
HSL	hsl(273, 53%, 45%)
HSV	hsv(273, 69%, 68%)
CMYK	cmyk(31.6%, 69%, 0%, 31.8%)
CIE-LAB	lab(37.15, 50.22, -52.82)
CIE-LCH	lch(37.15, 72.88, 313.55°)
OKLab	oklab(48.03% 0.1061 -0.1499)
OKLCH	oklch(48.03% 0.184 305.3)
XYZ	xyz(16.5652, 9.6164, 41.0197)
Luminance	0.0962 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7736AE #6DAE36

analogous

#3B36AE #7736AE #AE36A9

triadic

#7736AE #AE7736 #36AE77

tetradic

#7736AE #AE3B36 #6DAE36 #36A9AE

square

#7736AE #AE3B36 #6DAE36 #36A9AE

split-complementary

#7736AE #A9AE36 #36AE3B

monochromatic

#371951 #57287F #7736AE #9556CB #B385D9

Accessibility & contrast

On white

7.18

#7736AE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#7736AE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7736AE

7.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7736AE	#FFFFFF	#000000	##FFFFFF
##7736AE	1.00	7.18	2.92	7.18
#FFFFFF	7.18	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056B2

Deuteranopia (green-blind)

#0A58AB

Tritanopia (blue-blind)

#6D516E

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7736ae;
/* rgb */ color: rgb(119, 54, 174);
/* oklch */ color: oklch(48.0% 0.184 305.3);

Tailwind

colors: {
  custom: {
    50: '#a372c7',
    500: '#7736ae',
    950: '#000000',
  },
}

SCSS

$custom: #7736ae;
$custom-light: #a372c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7736ae",
  "rgb": {
    "r": 119,
    "g": 54,
    "b": 174
  },
  "hsl": {
    "h": 272.5,
    "s": 52.632,
    "l": 44.706
  },
  "oklch": {
    "l": 0.48027,
    "c": 0.18366,
    "h": 305.3
  },
  "luminance": 0.09616
}

Semantic roles & 50–950 ramp

primary

#7736AE

secondary

#9DC37D

accent

#DC4C8E

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7736AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →