#7734B8#7734B8

#7734B8 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.5% C 0.197 H 302.8°. Best body text is #FFFFFF at 7.08:1 contrast (WCAG AA passes).

Color values

HEX	#7734B8
RGB	rgb(119, 52, 184)
HSL	hsl(270, 56%, 46%)
HSV	hsv(270, 72%, 72%)
CMYK	cmyk(35.3%, 71.7%, 0%, 27.8%)
CIE-LAB	lab(37.55, 53.55, -58.08)
CIE-LCH	lch(37.55, 79.00, 312.67°)
OKLab	oklab(48.55% 0.1066 -0.1654)
OKLCH	oklch(48.55% 0.197 302.8)
XYZ	xyz(17.4854, 9.8386, 46.3160)
Luminance	0.0984 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734B8 #75B834

analogous

#3534B8 #7734B8 #B834B7

triadic

#7734B8 #B87734 #34B877

tetradic

#7734B8 #B83534 #75B834 #34B7B8

square

#7734B8 #B83534 #75B834 #34B7B8

split-complementary

#7734B8 #B7B834 #34B835

monochromatic

#391959 #582788 #7734B8 #9659D0 #B489DE

Accessibility & contrast

On white

7.08

#7734B8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#7734B8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734B8

7.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734B8	#FFFFFF	#000000	##FFFFFF
##7734B8	1.00	7.08	2.97	7.08
#FFFFFF	7.08	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057BC

Deuteranopia (green-blind)

#0058B5

Tritanopia (blue-blind)

#6A5473

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7734b8;
/* rgb */ color: rgb(119, 52, 184);
/* oklch */ color: oklch(48.5% 0.197 302.8);

Tailwind

colors: {
  custom: {
    50: '#a471ce',
    500: '#7734b8',
    950: '#000000',
  },
}

SCSS

$custom: #7734b8;
$custom-light: #a471ce;
$custom-dark: #000000;

JSON

{
  "hex": "#7734b8",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 184
  },
  "hsl": {
    "h": 270.455,
    "s": 55.932,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48549,
    "c": 0.19679,
    "h": 302.8
  },
  "luminance": 0.09839
}

Semantic roles & 50–950 ramp

primary

#7734B8

secondary

#A3C880

accent

#DF4993

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7734B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →