#733EA4#733EA4

#733EA4 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 47.9% C 0.160 H 305.0°. Best body text is #FFFFFF at 7.11:1 contrast (WCAG AA passes).

Color values

HEX	#733EA4
RGB	rgb(115, 62, 164)
HSL	hsl(271, 45%, 44%)
HSV	hsv(271, 62%, 64%)
CMYK	cmyk(29.9%, 62.2%, 0%, 35.7%)
CIE-LAB	lab(37.43, 42.83, -46.42)
CIE-LCH	lch(37.43, 63.16, 312.70°)
OKLab	oklab(47.9% 0.0921 -0.1313)
OKLCH	oklch(47.9% 0.16 305)
XYZ	xyz(15.4922, 9.7705, 36.1845)
Luminance	0.0977 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733EA4 #6FA43E

analogous

#403EA4 #733EA4 #A43EA2

triadic

#733EA4 #A4733E #3EA473

tetradic

#733EA4 #A4403E #6FA43E #3EA2A4

square

#733EA4 #A4403E #6FA43E #3EA2A4

split-complementary

#733EA4 #A2A43E #3EA440

monochromatic

#351C4B #542D78 #733EA4 #925DC2 #B08AD3

Accessibility & contrast

On white

7.11

#733EA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#733EA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733EA4

7.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733EA4	#FFFFFF	#000000	##FFFFFF
##733EA4	1.00	7.11	2.95	7.11
#FFFFFF	7.11	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0257A7

Deuteranopia (green-blind)

#2658A2

Tritanopia (blue-blind)

#6A536B

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #733ea4;
/* rgb */ color: rgb(115, 62, 164);
/* oklch */ color: oklch(47.9% 0.160 305.0);

Tailwind

colors: {
  custom: {
    50: '#9f76c0',
    500: '#733ea4',
    950: '#000000',
  },
}

SCSS

$custom: #733ea4;
$custom-light: #9f76c0;
$custom-dark: #000000;

JSON

{
  "hex": "#733ea4",
  "rgb": {
    "r": 115,
    "g": 62,
    "b": 164
  },
  "hsl": {
    "h": 271.176,
    "s": 45.133,
    "l": 44.314
  },
  "oklch": {
    "l": 0.479,
    "c": 0.16036,
    "h": 305
  },
  "luminance": 0.0977
}

Semantic roles & 50–950 ramp

primary

#733EA4

secondary

#9EBD81

accent

#D55391

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #733EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →