#7734B7#7734B7

#7734B7 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.5% C 0.196 H 303.1°. Best body text is #FFFFFF at 7.10:1 contrast (WCAG AA passes).

Color values

HEX	#7734B7
RGB	rgb(119, 52, 183)
HSL	hsl(271, 56%, 46%)
HSV	hsv(271, 72%, 72%)
CMYK	cmyk(35%, 71.6%, 0%, 28.2%)
CIE-LAB	lab(37.48, 53.31, -57.62)
CIE-LCH	lch(37.48, 78.49, 312.77°)
OKLab	oklab(48.47% 0.1068 -0.164)
OKLCH	oklch(48.47% 0.196 303.1)
XYZ	xyz(17.3810, 9.7968, 45.7659)
Luminance	0.0980 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734B7 #74B734

analogous

#3534B7 #7734B7 #B734B5

triadic

#7734B7 #B77734 #34B777

tetradic

#7734B7 #B73534 #74B734 #34B5B7

square

#7734B7 #B73534 #74B734 #34B5B7

split-complementary

#7734B7 #B5B734 #34B735

monochromatic

#391958 #582687 #7734B7 #9559D0 #B488DD

Accessibility & contrast

On white

7.10

#7734B7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#7734B7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734B7

7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734B7	#FFFFFF	#000000	##FFFFFF
##7734B7	1.00	7.10	2.96	7.10
#FFFFFF	7.10	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057BB

Deuteranopia (green-blind)

#0058B4

Tritanopia (blue-blind)

#6A5372

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7734b7;
/* rgb */ color: rgb(119, 52, 183);
/* oklch */ color: oklch(48.5% 0.196 303.1);

Tailwind

colors: {
  custom: {
    50: '#a471cd',
    500: '#7734b7',
    950: '#000000',
  },
}

SCSS

$custom: #7734b7;
$custom-light: #a471cd;
$custom-dark: #000000;

JSON

{
  "hex": "#7734b7",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 183
  },
  "hsl": {
    "h": 270.687,
    "s": 55.745,
    "l": 46.078
  },
  "oklch": {
    "l": 0.48471,
    "c": 0.19573,
    "h": 303.1
  },
  "luminance": 0.09797
}

Semantic roles & 50–950 ramp

primary

#7734B7

secondary

#A3C780

accent

#DF4992

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7734B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →