#7734B7#7734B7

#7734B7 is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.5% C 0.196 H 303.1°. Best body text is #FFFFFF at 7.10:1 contrast (WCAG AA passes).

Color values

HEX#7734B7
RGBrgb(119, 52, 183)
HSLhsl(271, 56%, 46%)
HSVhsv(271, 72%, 72%)
CMYKcmyk(35%, 71.6%, 0%, 28.2%)
CIE-LABlab(37.48, 53.31, -57.62)
CIE-LCHlch(37.48, 78.49, 312.77°)
OKLaboklab(48.47% 0.1068 -0.164)
OKLCHoklch(48.47% 0.196 303.1)
XYZxyz(17.3810, 9.7968, 45.7659)
Luminance0.0980 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7734B7 #74B734
analogous
#3534B7 #7734B7 #B734B5
triadic
#7734B7 #B77734 #34B777
tetradic
#7734B7 #B73534 #74B734 #34B5B7
square
#7734B7 #B73534 #74B734 #34B5B7
split-complementary
#7734B7 #B5B734 #34B735
monochromatic
#391958 #582687 #7734B7 #9559D0 #B488DD

Accessibility & contrast

On white

7.10
#7734B7 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.96
#7734B7 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734B7
7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7734B7#FFFFFF#000000##FFFFFF
##7734B71.007.102.967.10
#FFFFFF7.101.0021.001.00
#0000002.9621.001.0021.00
##FFFFFF7.101.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0057BB
Deuteranopia (green-blind)
#0058B4
Tritanopia (blue-blind)
#6A5372
Achromatopsia (no color)
#585858

Design tokens & code

CSS
--color: #7734b7;
/* rgb */ color: rgb(119, 52, 183);
/* oklch */ color: oklch(48.5% 0.196 303.1);
Tailwind
colors: {
  custom: {
    50: '#a471cd',
    500: '#7734b7',
    950: '#000000',
  },
}
SCSS
$custom: #7734b7;
$custom-light: #a471cd;
$custom-dark: #000000;
JSON
{
  "hex": "#7734b7",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 183
  },
  "hsl": {
    "h": 270.687,
    "s": 55.745,
    "l": 46.078
  },
  "oklch": {
    "l": 0.48471,
    "c": 0.19573,
    "h": 303.1
  },
  "luminance": 0.09797
}

Semantic roles & 50–950 ramp

primary
#7734B7
secondary
#A3C780
accent
#DF4992
background
#FAF7FC
surface
#F4EDF9
border
#CEC8D2
text
#100814
muted
#7F7B82

Preview Lab

Preview with #7734B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7734B7 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva