#7734B3#7734B3

#7734B3 is a mid, vivid violet. Relative luminance 0.096; OKLCH L 48.2% C 0.192 H 304.1°. Best body text is #FFFFFF at 7.18:1 contrast (WCAG AA passes).

Color values

HEX	#7734B3
RGB	rgb(119, 52, 179)
HSL	hsl(272, 55%, 45%)
HSV	hsv(272, 71%, 70%)
CMYK	cmyk(33.5%, 70.9%, 0%, 29.8%)
CIE-LAB	lab(37.17, 52.35, -55.74)
CIE-LCH	lch(37.17, 76.47, 313.20°)
OKLab	oklab(48.16% 0.1074 -0.1585)
OKLCH	oklch(48.16% 0.192 304.1)
XYZ	xyz(16.9706, 9.6326, 43.6043)
Luminance	0.0963 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734B3 #70B334

analogous

#3834B3 #7734B3 #B334AF

triadic

#7734B3 #B37734 #34B377

tetradic

#7734B3 #B33834 #70B334 #34AFB3

square

#7734B3 #B33834 #70B334 #34AFB3

split-complementary

#7734B3 #AFB334 #34B338

monochromatic

#381854 #572684 #7734B3 #9556CE #B386DC

Accessibility & contrast

On white

7.18

#7734B3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#7734B3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7734B3

7.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734B3	#FFFFFF	#000000	##FFFFFF
##7734B3	1.00	7.18	2.93	7.18
#FFFFFF	7.18	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056B7

Deuteranopia (green-blind)

#0057B0

Tritanopia (blue-blind)

#6B5270

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7734b3;
/* rgb */ color: rgb(119, 52, 179);
/* oklch */ color: oklch(48.2% 0.192 304.1);

Tailwind

colors: {
  custom: {
    50: '#a371cb',
    500: '#7734b3',
    950: '#000000',
  },
}

SCSS

$custom: #7734b3;
$custom-light: #a371cb;
$custom-dark: #000000;

JSON

{
  "hex": "#7734b3",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 179
  },
  "hsl": {
    "h": 271.654,
    "s": 54.978,
    "l": 45.294
  },
  "oklch": {
    "l": 0.48163,
    "c": 0.19151,
    "h": 304.1
  },
  "luminance": 0.09633
}

Semantic roles & 50–950 ramp

primary

#7734B3

secondary

#9FC57D

accent

#DE4990

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7734B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →