#7731BC#7731BC

#7731BC is a mid, highly saturated violet. Relative luminance 0.097; OKLCH L 48.5% C 0.204 H 302.1°. Best body text is #FFFFFF at 7.12:1 contrast (WCAG AA passes).

Color values

HEX	#7731BC
RGB	rgb(119, 49, 188)
HSL	hsl(270, 59%, 46%)
HSV	hsv(270, 74%, 74%)
CMYK	cmyk(36.7%, 73.9%, 0%, 26.3%)
CIE-LAB	lab(37.39, 55.84, -60.70)
CIE-LCH	lch(37.39, 82.48, 312.61°)
OKLab	oklab(48.53% 0.1087 -0.1731)
OKLCH	oklch(48.53% 0.204 302.1)
XYZ	xyz(17.7810, 9.7493, 48.5122)
Luminance	0.0975 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731BC #76BC31

analogous

#3231BC #7731BC #BC31BC

triadic

#7731BC #BC7731 #31BC77

tetradic

#7731BC #BC3231 #76BC31 #31BCBC

square

#7731BC #BC3231 #76BC31 #31BCBC

split-complementary

#7731BC #BCBC31 #31BC32

monochromatic

#3A185B #58248B #7731BC #9657D3 #B488E0

Accessibility & contrast

On white

7.12

#7731BC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#7731BC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731BC

7.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731BC	#FFFFFF	#000000	##FFFFFF
##7731BC	1.00	7.12	2.95	7.12
#FFFFFF	7.12	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057C0

Deuteranopia (green-blind)

#0057B9

Tritanopia (blue-blind)

#685474

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7731bc;
/* rgb */ color: rgb(119, 49, 188);
/* oklch */ color: oklch(48.5% 0.204 302.1);

Tailwind

colors: {
  custom: {
    50: '#a470d1',
    500: '#7731bc',
    950: '#000000',
  },
}

SCSS

$custom: #7731bc;
$custom-light: #a470d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7731bc",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 188
  },
  "hsl": {
    "h": 270.216,
    "s": 58.65,
    "l": 46.471
  },
  "oklch": {
    "l": 0.48531,
    "c": 0.2044,
    "h": 302.1
  },
  "luminance": 0.09749
}

Semantic roles & 50–950 ramp

primary

#7731BC

secondary

#A4CA7F

accent

#E24693

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7731BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →