#7731BB#7731BB

#7731BB is a mid, highly saturated violet. Relative luminance 0.097; OKLCH L 48.5% C 0.203 H 302.4°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#7731BB
RGB	rgb(119, 49, 187)
HSL	hsl(270, 58%, 46%)
HSV	hsv(270, 74%, 73%)
CMYK	cmyk(36.4%, 73.8%, 0%, 26.7%)
CIE-LAB	lab(37.31, 55.60, -60.24)
CIE-LCH	lch(37.31, 81.98, 312.70°)
OKLab	oklab(48.45% 0.1089 -0.1718)
OKLCH	oklch(48.45% 0.203 302.4)
XYZ	xyz(17.6736, 9.7064, 47.9465)
Luminance	0.0971 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731BB #75BB31

analogous

#3231BB #7731BB #BB31BA

triadic

#7731BB #BB7731 #31BB77

tetradic

#7731BB #BB3231 #75BB31 #31BABB

square

#7731BB #BB3231 #75BB31 #31BABB

split-complementary

#7731BB #BABB31 #31BB32

monochromatic

#39185A #58248B #7731BB #9656D3 #B487E0

Accessibility & contrast

On white

7.14

#7731BB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#7731BB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731BB

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731BB	#FFFFFF	#000000	##FFFFFF
##7731BB	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057BF

Deuteranopia (green-blind)

#0057B8

Tritanopia (blue-blind)

#695374

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7731bb;
/* rgb */ color: rgb(119, 49, 187);
/* oklch */ color: oklch(48.5% 0.203 302.4);

Tailwind

colors: {
  custom: {
    50: '#a470d0',
    500: '#7731bb',
    950: '#000000',
  },
}

SCSS

$custom: #7731bb;
$custom-light: #a470d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7731bb",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 187
  },
  "hsl": {
    "h": 270.435,
    "s": 58.475,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48451,
    "c": 0.20336,
    "h": 302.4
  },
  "luminance": 0.09706
}

Semantic roles & 50–950 ramp

primary

#7731BB

secondary

#A3C97F

accent

#E24693

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7731BB

Body copy rendered with the generated semantic roles for this colour.

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