#7731B8#7731B8

#7731B8 is a mid, highly saturated violet. Relative luminance 0.096; OKLCH L 48.2% C 0.200 H 303.1°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#7731B8
RGB	rgb(119, 49, 184)
HSL	hsl(271, 58%, 46%)
HSV	hsv(271, 73%, 72%)
CMYK	cmyk(35.3%, 73.4%, 0%, 27.8%)
CIE-LAB	lab(37.08, 54.89, -58.86)
CIE-LCH	lch(37.08, 80.48, 313.00°)
OKLab	oklab(48.21% 0.1095 -0.1677)
OKLCH	oklch(48.21% 0.2 303.1)
XYZ	xyz(17.3558, 9.5793, 46.2727)
Luminance	0.0958 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731B8 #72B831

analogous

#3331B8 #7731B8 #B831B5

triadic

#7731B8 #B87731 #31B877

tetradic

#7731B8 #B83331 #72B831 #31B5B8

square

#7731B8 #B83331 #72B831 #31B5B8

split-complementary

#7731B8 #B5B831 #31B833

monochromatic

#381757 #582488 #7731B8 #9555D2 #B385DE

Accessibility & contrast

On white

7.20

#7731B8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#7731B8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731B8

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731B8	#FFFFFF	#000000	##FFFFFF
##7731B8	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056BC

Deuteranopia (green-blind)

#0057B5

Tritanopia (blue-blind)

#6A5272

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7731b8;
/* rgb */ color: rgb(119, 49, 184);
/* oklch */ color: oklch(48.2% 0.200 303.1);

Tailwind

colors: {
  custom: {
    50: '#a470ce',
    500: '#7731b8',
    950: '#000000',
  },
}

SCSS

$custom: #7731b8;
$custom-light: #a470ce;
$custom-dark: #000000;

JSON

{
  "hex": "#7731b8",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 184
  },
  "hsl": {
    "h": 271.111,
    "s": 57.94,
    "l": 45.686
  },
  "oklch": {
    "l": 0.48213,
    "c": 0.20026,
    "h": 303.1
  },
  "luminance": 0.09579
}

Semantic roles & 50–950 ramp

primary

#7731B8

secondary

#A1C87D

accent

#E14791

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7731B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →