#733CA4#733CA4

#733CA4 is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.6% C 0.163 H 305.4°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).

Color values

HEX	#733CA4
RGB	rgb(115, 60, 164)
HSL	hsl(272, 46%, 44%)
HSV	hsv(272, 63%, 64%)
CMYK	cmyk(29.9%, 63.4%, 0%, 35.7%)
CIE-LAB	lab(37.04, 43.90, -47.05)
CIE-LCH	lch(37.04, 64.34, 313.02°)
OKLab	oklab(47.62% 0.0945 -0.1332)
OKLCH	oklch(47.62% 0.163 305.4)
XYZ	xyz(15.3855, 9.5570, 36.1489)
Luminance	0.0956 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733CA4 #6DA43C

analogous

#3F3CA4 #733CA4 #A43CA1

triadic

#733CA4 #A4733C #3CA473

tetradic

#733CA4 #A43F3C #6DA43C #3CA1A4

square

#733CA4 #A43F3C #6DA43C #3CA1A4

split-complementary

#733CA4 #A1A43C #3CA43F

monochromatic

#341B4A #542C77 #733CA4 #925AC3 #AF87D3

Accessibility & contrast

On white

7.21

#733CA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#733CA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733CA4

7.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733CA4	#FFFFFF	#000000	##FFFFFF
##733CA4	1.00	7.21	2.91	7.21
#FFFFFF	7.21	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056A7

Deuteranopia (green-blind)

#2457A2

Tritanopia (blue-blind)

#6A526A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #733ca4;
/* rgb */ color: rgb(115, 60, 164);
/* oklch */ color: oklch(47.6% 0.163 305.4);

Tailwind

colors: {
  custom: {
    50: '#9f75c0',
    500: '#733ca4',
    950: '#000000',
  },
}

SCSS

$custom: #733ca4;
$custom-light: #9f75c0;
$custom-dark: #000000;

JSON

{
  "hex": "#733ca4",
  "rgb": {
    "r": 115,
    "g": 60,
    "b": 164
  },
  "hsl": {
    "h": 271.731,
    "s": 46.429,
    "l": 43.922
  },
  "oklch": {
    "l": 0.47616,
    "c": 0.1633,
    "h": 305.4
  },
  "luminance": 0.09557
}

Semantic roles & 50–950 ramp

primary

#733CA4

secondary

#9CBD7E

accent

#D65290

background

#FAF7FB

surface

#F4EDF7

border

#CEC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #733CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →