#7731B7#7731B7

#7731B7 is a mid, vivid violet. Relative luminance 0.095; OKLCH L 48.1% C 0.199 H 303.4°. Best body text is #FFFFFF at 7.22:1 contrast (WCAG AA passes).

Color values

HEX	#7731B7
RGB	rgb(119, 49, 183)
HSL	hsl(271, 58%, 45%)
HSV	hsv(271, 73%, 72%)
CMYK	cmyk(35%, 73.2%, 0%, 28.2%)
CIE-LAB	lab(37.00, 54.65, -58.39)
CIE-LCH	lch(37.00, 79.97, 313.10°)
OKLab	oklab(48.13% 0.1097 -0.1663)
OKLCH	oklch(48.13% 0.199 303.4)
XYZ	xyz(17.2513, 9.5375, 45.7226)
Luminance	0.0954 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731B7 #71B731

analogous

#3431B7 #7731B7 #B731B4

triadic

#7731B7 #B77731 #31B777

tetradic

#7731B7 #B73431 #71B731 #31B4B7

square

#7731B7 #B73431 #71B731 #31B4B7

split-complementary

#7731B7 #B4B731 #31B734

monochromatic

#381756 #582487 #7731B7 #9554D1 #B384DE

Accessibility & contrast

On white

7.22

#7731B7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#7731B7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731B7

7.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731B7	#FFFFFF	#000000	##FFFFFF
##7731B7	1.00	7.22	2.91	7.22
#FFFFFF	7.22	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056BB

Deuteranopia (green-blind)

#0057B4

Tritanopia (blue-blind)

#6A5271

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7731b7;
/* rgb */ color: rgb(119, 49, 183);
/* oklch */ color: oklch(48.1% 0.199 303.4);

Tailwind

colors: {
  custom: {
    50: '#a470cd',
    500: '#7731b7',
    950: '#000000',
  },
}

SCSS

$custom: #7731b7;
$custom-light: #a470cd;
$custom-dark: #000000;

JSON

{
  "hex": "#7731b7",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 183
  },
  "hsl": {
    "h": 271.343,
    "s": 57.759,
    "l": 45.49
  },
  "oklch": {
    "l": 0.48134,
    "c": 0.19923,
    "h": 303.4
  },
  "luminance": 0.09537
}

Semantic roles & 50–950 ramp

primary

#7731B7

secondary

#A0C87C

accent

#E14790

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7731B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →