#7731A1#7731A1

#7731A1 is a mid, vivid violet. Relative luminance 0.087; OKLCH L 46.5% C 0.176 H 309.9°. Best body text is #FFFFFF at 7.67:1 contrast (WCAG AA passes).

Color values

HEX	#7731A1
RGB	rgb(119, 49, 161)
HSL	hsl(278, 53%, 41%)
HSV	hsv(278, 70%, 63%)
CMYK	cmyk(26.1%, 69.6%, 0%, 36.9%)
CIE-LAB	lab(35.38, 49.54, -47.87)
CIE-LCH	lch(35.38, 68.89, 315.98°)
OKLab	oklab(46.48% 0.1131 -0.1354)
OKLCH	oklch(46.48% 0.176 309.9)
XYZ	xyz(15.1378, 8.6921, 34.5916)
Luminance	0.0869 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731A1 #5BA131

analogous

#3F31A1 #7731A1 #A13193

triadic

#7731A1 #A17731 #31A177

tetradic

#7731A1 #A13F31 #5BA131 #3193A1

square

#7731A1 #A13F31 #5BA131 #3193A1

split-complementary

#7731A1 #93A131 #31A13F

monochromatic

#321443 #542372 #7731A1 #9848C7 #B277D6

Accessibility & contrast

On white

7.67

#7731A1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#7731A1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731A1

7.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731A1	#FFFFFF	#000000	##FFFFFF
##7731A1	1.00	7.67	2.74	7.67
#FFFFFF	7.67	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050A4

Deuteranopia (green-blind)

#1E549F

Tritanopia (blue-blind)

#714965

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7731a1;
/* rgb */ color: rgb(119, 49, 161);
/* oklch */ color: oklch(46.5% 0.176 309.9);

Tailwind

colors: {
  custom: {
    50: '#a26fbd',
    500: '#7731a1',
    950: '#000000',
  },
}

SCSS

$custom: #7731a1;
$custom-light: #a26fbd;
$custom-dark: #000000;

JSON

{
  "hex": "#7731a1",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 161
  },
  "hsl": {
    "h": 277.5,
    "s": 53.333,
    "l": 41.176
  },
  "oklch": {
    "l": 0.46477,
    "c": 0.17643,
    "h": 309.9
  },
  "luminance": 0.08692
}

Semantic roles & 50–950 ramp

primary

#7731A1

secondary

#8DBE70

accent

#DD4B82

background

#FAF6FB

surface

#F4ECF7

border

#CEC7D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #7731A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →